More premium alternatives to Cos

Updated August 2026 · 9 ranked picks
A man bundled up wearing a dark grey COS jacket, scarf and pants walking in the snow

Looking to step up from Cos? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A man wearing a beige NN07 trench-coat with a beige turtle neck and brown pants
#1

NN07

92% match
Minimalist$$$ · More premiumCopenhagen, Denmark · est. 2007Made in China

Copenhagen menswear label making relaxed, minimalist modern-casual staples in linen, organic cotton and wool since 2007.

Why it's similar. NN07 shares a minimalist aesthetic and a commitment to high-quality materials, making it similar to Cos in style and values.

A man sitting and wearing an ISTO green jacket, beige pants and black shoes
#5

ISTO

87% match
Minimalist$$ · More premiumLisbon, Portugal · est. 2017

Lisbon menswear label making transparently priced, Portuguese-made wardrobe staples, from heavyweight T-shirts and oxford shirts to chinos and outerwear.

Why it's similar. ISTO also emphasizes minimalist designs and sustainability, similar to the Cos philosophy of premium basics.

A man wearing a peach colored Jil Sander illustrated short-sleeved t-shirt with black pants and black boots
#8

Jil Sander

84% match
Minimalist$$$$$ · More premiumHamburg, Germany · est. 1968Made in Europe & Asia

German-founded, Milan-based luxury house known for minimalist tailoring, now owned by OTB and designed by Simone Bellotti.

Why it's similar. Jil Sander's commitment to minimalist design with high-quality materials aligns closely with Cos's identity.

A man wearing a full Navy blue Helmut Lang outfit with a button up top and wide pants and dark navy blue loafers
#10

Helmut Lang

80% match
Minimalist$$$ · More premiumVienna, Austria · est. 1986Made in Europe & Asia

Austrian-born, New York-based label defining 1990s minimalism through deconstructed tailoring, technical fabrics and raw-edge denim; owned by Fast Retailing.

Why it's similar. Helmut Lang is renowned for its edgy minimalist aesthetic that shares a similar ethos with Cos's style.

Two men sitting together wear Ami outfits featuring a varsity jacket and suit
#13

Ami Paris

$$$ · More premiumParis, France · est. 2011Made in Portugal

French label founded in 2011 by Alexandre Mattiussi, known for relaxed Parisian tailoring, knitwear and the Ami de Coeur logo.

A man showcasing a pair of Ales grey slip-on shoes
#14

Ales Grey Shoes

$$ · More premiumLos Angeles, United States · est. 2019Made in Europe

Los Angeles label making lightweight, recycled-foam slip-ons, now focused on non-slip Frontline Pro shoes for healthcare and hospitality workers.

A man looking off to the side in a futuristic Arc-teryx Veilance grey jacket with matching pants and shoes
#15

Arc’teryx Veilance

$$$$ · More premiumVancouver, Canada · est. 2009

Veilance is Arc'teryx's Vancouver-born city line, applying Gore-Tex construction and minimalist tailoring to monochrome technical outerwear and trousers.

Common questions
What are the best premium alternatives to Cos?

NN07, ISTO, Jil Sander lead our ranking. Looking to step up from Cos? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.