More premium alternatives to Cos

Updated September 2026 · 9 ranked picks
A man bundled up wearing a dark grey COS jacket, scarf and pants walking in the snow

Looking to step up from Cos? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A man wearing a beige NN07 trench-coat with a beige turtle neck and brown pants
#1

NN07

92% match
Minimalist$$$ · More premiumCopenhagen, Denmark · est. 2007Made in China

Copenhagen menswear label making relaxed, minimalist modern-casual staples in linen, organic cotton and wool since 2007.

Why it's similar. NN07 shares a minimalist aesthetic and a commitment to high-quality materials, making it similar to Cos in style and values.

On saleUp to 70% off at END.See sales →
A man sitting and wearing an ISTO green jacket, beige pants and black shoes
#5

ISTO

87% match
Minimalist$$ · More premiumLisbon, Portugal · est. 2017

Lisbon menswear label making transparently priced, Portuguese-made wardrobe staples, from heavyweight T-shirts and oxford shirts to chinos and outerwear.

Why it's similar. ISTO also emphasizes minimalist designs and sustainability, similar to the Cos philosophy of premium basics.

A man wearing a peach colored Jil Sander illustrated short-sleeved t-shirt with black pants and black boots
#8

Jil Sander

84% match
Minimalist$$$$$ · More premiumHamburg, Germany · est. 1968Made in Italy

German-founded, Milan-based luxury house known for minimalist tailoring, now owned by OTB and designed by Simone Bellotti.

Why it's similar. Jil Sander's commitment to minimalist design with high-quality materials aligns closely with Cos's identity.

What changes. Several times the price, runway-level construction

On saleUp to 85% off at SSENSE and END.See sales →

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A man wearing a full Navy blue Helmut Lang outfit with a button up top and wide pants and dark navy blue loafers
#10

Helmut Lang

80% match
Minimalist$$$ · More premiumVienna, Austria · est. 1986Made in China

Austrian-born, New York-based label defining 1990s minimalism through deconstructed tailoring, technical fabrics and raw-edge denim; owned by Fast Retailing.

Why it's similar. Helmut Lang is renowned for its edgy minimalist aesthetic that shares a similar ethos with Cos's style.

On saleUp to 55% off at SSENSE.See sales →
Two men sitting together wear Ami outfits featuring a varsity jacket and suit
#13

Ami Paris

$$$ · More premiumParis, France · est. 2011Made in Portugal

French label founded in 2011 by Alexandre Mattiussi, known for relaxed Parisian tailoring, knitwear and the Ami de Coeur logo.

On saleUp to 67% off at SSENSE and END.See sales →
A man showcasing a pair of Ales grey slip-on shoes
#14

Ales Grey Shoes

Footwear$$ · More premiumLos Angeles, United States · est. 2019

Los Angeles label making lightweight, recycled-foam slip-ons, now focused on non-slip Frontline Pro shoes for healthcare and hospitality workers.

A man looking off to the side in a futuristic Arc-teryx Veilance grey jacket with matching pants and shoes
#15

Arc’teryx Veilance

$$$$ · More premiumVancouver, Canada · est. 2009

Veilance is Arc'teryx's Vancouver-born city line, applying Gore-Tex construction and minimalist tailoring to monochrome technical outerwear and trousers.

On saleUp to 20% off at Rooney and END.See sales →
Common questions
What are the best premium alternatives to Cos?

NN07, ISTO, Jil Sander lead our ranking. Looking to step up from Cos? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

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