More premium alternatives to Cos

● Updated July 2026 · 9 ranked picks
A man bundled up wearing a dark grey COS jacket, scarf and pants walking in the snow

Looking to step up from Cos? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A man wearing a beige NN07 trench-coat with a beige turtle neck and brown pants
#1

NN07

92% match
Minimalist$$$ · More premiumCopenhagen, Denmark · est. 2007Made in China

NN07 is a Danish clothing brand known for its simple, clean and versatile designs that can be worn casually or formally. Expect a minimalist look paired with high-quality natural fabrics and sustainable practices.

Why it's similar. NN07 shares a minimalist aesthetic and a commitment to high-quality materials, making it similar to Cos in style and values.

A man sitting and wearing an ISTO green jacket, beige pants and black shoes
#5

ISTO

87% match
Minimalist$$$ · More premiumLisbon, Portugal · est. 2017

ISTO is a Portuguese fashion retailer known for its premium basics that are all sustainably made. Expect timeless styles that stand the time of time in quality and durability too.

Why it's similar. ISTO also emphasizes minimalist designs and sustainability, similar to the Cos philosophy of premium basics.

A man wearing a peach colored Jil Sander illustrated short-sleeved t-shirt with black pants and black boots
#8

Jil Sander

84% match
Minimalist$$$$$ · More premiumHamburg, Germany · est. 1968Made in Europe & Asia

Jil Sander is a high-end fashion brand founded by German designer Jil Sander in 1968.

Why it's similar. Jil Sander's commitment to minimalist design with high-quality materials aligns closely with Cos's identity.

A man wearing a full Navy blue Helmut Lang outfit with a button up top and wide pants and dark navy blue loafers
#10

Helmut Lang

80% match
Minimalist$$$$$ · More premiumAustria · est. 1986Made in Europe & Asia

Helmut Lang is an Austrian fashion brand is known for its edgy, minimalist aesthetic and high-quality construction.

Why it's similar. Helmut Lang is renowned for its edgy minimalist aesthetic that shares a similar ethos with Cos's style.

Two men sitting together wear Ami outfits featuring a varsity jacket and suit
#13

Ami Paris

$$$ · More premiumParis, France · est. 2011Made in Portugal

Ami is a French fashion brand known for its casual, trendy, and modern designs. Expect high-quality materials with a stylish youthful feel and a casual vibe with Ami.

A man showcasing a pair of Ales grey slip-on shoes
#14

Ales Grey Shoes

$$$ · More premiumLondon, England · est. 2019Made in Europe

Ales Grey is known for their sleek and utility-driven slip-ons. Expect quality technology and comfrt from this 'footwear with purpose'.

A man looking off to the side in a futuristic Arc-teryx Veilance grey jacket with matching pants and shoes
#15

Arc’teryx Veilance

$$$$ · More premiumVancouver, Canada · est. 2009

Arc’teryx Veilance is a line of precision, performing apparel for a contemporary urban lifestyle.

Common questions
What are the best premium alternatives to Cos?

NN07, ISTO, Jil Sander lead our ranking. Looking to step up from Cos? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.