
Puma
German sportswear company making football, running and motorsport gear plus retro lifestyle sneakers such as the Suede, Palermo and Speedcat.
Why it's similar. Rudolf Dassler's Puma sponsors clubs and Formula 1 teams while selling Suede and Palermo retro silhouettes, the sneaker half of the football-heritage sportswear Kappa built on apparel.
What changes. Global scale, heavy sneaker focus and premium collabs






