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Looking to step up from Pas Normal Studios? These 5 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
London cycling brand making road, gravel and mountain-bike apparel, known for its merino Classic Jersey and Pro Team race kit.
Why it's similar. Rapha shares Pas Normal Studios' commitment to high-performance cycling apparel and contemporary aesthetics.
What changes. Bigger range, retail clubhouses, heritage branding
Malmö-based menswear label from Saif Bakir and Emma Hedlund, known for knitwear, relaxed tailoring and workwear-inflected outerwear in muted palettes.
Why it's similar. Both brands share a contemporary style and focus on high-quality materials, emphasizing minimalist design principles.
London label founded in 2019 by Bukki Ojo, making heavyweight hoodies, sweatpants and tees in muted, minimal colourways.
Why it's similar. Both brands prioritize contemporary aesthetics and incorporate sustainable practices in their designs, appealing to a similar clientele.
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Venice-based Italian label applying sartorial fabrics to relaxed, workwear-inflected tailoring for men and women.
Why it's similar. Both brands embrace a tailored approach but Barena incorporates more traditional craftsmanship elements.
Franco-Japanese Paris label pairing fox-logo wardrobe staples with the Kitsuné Musique record label and Café Kitsuné coffee shops.
Why it's similar. Both brands exemplify contemporary style with a focus on quality materials and craftsmanship, aligning on a neutral palette.
Rapha, CMMN SWDN, Seventh lead our ranking. Looking to step up from Pas Normal Studios? These 5 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
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