Looking to step up from HUGO? These 10 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Luxury house founded by Tom Ford in 2005, known for evening tailoring, sunglasses and fragrance; now Estée Lauder-owned with Haider Ackermann as creative director.
Why it's similar. Like HUGO, Tom Ford represents luxury fashion with a focus on tailored designs and neutral palettes.
British luxury house founded in 1856, known for gabardine trench coats, its house check, scarves and leather accessories.
Why it's similar. Both brands belong to the luxury segment with an emphasis on sophisticated tailoring and quality materials.
Defunct New York label (2008–2020) known for body-conscious tailoring, cutout gowns and jumpsuits, founded by Carly Cushnie and Michelle Ochs.
Why it's similar. Cushnie shares a luxury aesthetic with sharp, structured silhouettes and sophisticated designs, akin to HUGO's tailored approach.
Why it's similar. Givenchy shares a commitment to luxury and tailored styles, with a neutral color palette akin to HUGO's offerings.
Sydney womenswear label known for bias-cut occasion dresses, satin slips and an extensive bridesmaid and bridal range.
Why it's similar. Shona Joy features elegant, tailored designs with luxurious fabrics that resonate with HUGO's aesthetic.
Bulgarian online made-to-measure menswear label offering custom suits, tuxedos and shirts cut in Europe from Italian and English wools.
Why it's similar. Oliver Wicks specializes in quality, custom-tailored menswear similar to HUGO's luxury offerings.
American menswear label owned by Lion Capital, known for rock-inspired tailoring, distressed leather and boots, with Karl Aberg as creative director.
Why it's similar. Like HUGO, John Varvatos emphasizes tailored pieces within a luxury segment, appealing to the modern man.
Kering-owned Parisian luxury house, founded in Spain in 1919, now led by Pierpaolo Piccioli after a decade under Demna.
Kering-owned Paris luxury house, founded 1961, led by Anthony Vaccarello and known for sharp tailoring, leather outerwear and Loulou and Kate bags.
Australian accessories label founded in Sydney in 1938, known for leather handbags, small leather goods and its heritage metallic mesh bags.
TOM FORD, Burberry, Cushnie lead our ranking. Looking to step up from HUGO? These 10 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.