disco
Want the Coogi look for less? These 7 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
American footwear label making platform sneakers, creepers and boots for goth, rave and festival subcultures, with Sanrio, Mattel and Elvira collaborations.
Why it's similar. Both brands embrace a colorful and bold aesthetic with relaxed fits, aligned with streetwear style.
Independent London brand founded in 2001 by Gemma Shiel, known for cartoonish graphics, bold colour and playful, boxy streetwear.
Why it's similar. Lazy Oaf shares a commitment to vibrant colors and playful designs, with relaxed silhouettes adding to their streetwear alignment.
What changes. Graphic-driven and youth-priced, no luxury yarns
Los Angeles label pairing premium fleece basics with mental-health advocacy, backed by a minority stake from LVMH Luxury Ventures.
Why it's similar. Both brands embrace relaxed fits and colorful aesthetics, appealing to a similarly youthful audience in the streetwear segment.
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
Hong Kong streetwear label founded in 2003 by Edison Chen and Kevin Poon, blending Chinese motifs with Nike and other collaborations.
Why it's similar. Clot is rooted in streetwear culture and shares a colorful palette, focusing on relaxed silhouettes.
British streetwear brand from Birmingham making logo-driven hoodies and tracksuits, majority-owned by Iconix International since 2023.
Tremaine Emory's independent American label using cotton-wreath denim and graphics to tell African diaspora histories through streetwear.
The core preppy sportswear line of Ralph Lauren Corporation, known for pony-logo mesh polo shirts, oxford button-downs and Ivy League–rooted staples.
YRU, Lazy Oaf, Madhappy lead our ranking. Want the Coogi look for less? These 7 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
Community recommendations
We're always discovering new labels. Suggest a brand we should look into.
Own a brand?
Spotted outdated information?