
A.P.C.
Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.

Looking to step up from Onia? These 4 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.

Paris label founded by Pierre Mahéo in 2012, making understated soft tailoring and workwear-inflected wardrobe staples in European fabrics.

Los Angeles label founded in 2012 for heavyweight fleece and tonal sportswear staples, reportedly sold to Centric Brands and Sam Ben-Avraham in 2026.

Malmö-based menswear label from Saif Bakir and Emma Hedlund, known for knitwear, relaxed tailoring and workwear-inflected outerwear in muted palettes.
A.P.C., Officine Generale, John Elliott lead our ranking. Looking to step up from Onia? These 4 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.