disco
Want the Onia look for less? These 14 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
British label known for tailored men's swim shorts and resortwear, founded in 2007 and majority-owned by Chanel since 2018.
Why it's similar. Orlebar Brown and Onia both focus on stylish beachwear, merging comfort with a luxurious feel.
What changes. British, more overtly luxury-priced and swim-led
New York menswear label founded in 2009, pairing minimal surf-influenced basics with café-and-surf-shop hybrid stores in the US and Asia.
Why it's similar. Saturdays NYC shares a minimalist aesthetic and contemporary style akin to Onia's focus on modern design and high-quality materials.
What changes. Streetwear-adjacent and city-focused rather than resort
Australian label founded in 2006 in Sydney, known for organic cotton jersey basics, denim and relaxed tailoring in a pared-back neutral palette.
Why it's similar. Bassike utilizes sustainable, organic fabrics and has a similar minimalist style that resonates with Onia's focus on eco-friendly materials.
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
Montreal minimal-basics label from 2012, now an online-only brand after its parent's insolvency and the 2025 sale of its IP to Lamour Group.
Why it's similar. Frank & Oak offers minimalist styles and sustainable materials, much like Onia's quality-focused approach.
Direct-to-consumer American basics label known for transparent pricing, minimalist neutral wardrobe staples, denim, and recycled-material outerwear.
Australian fast-fashion chain selling low-priced casual basics, graphic tees and activewear through roughly 1,300 stores worldwide, flagship of the Geelong-based Cotton On Group.
Amsterdam-founded casualwear label, acquired out of bankruptcy by Bluestar Alliance in 2023 and now run as a licensing brand.
H&M Group's London-based minimalist label, known for architectural tailoring, knitwear and its premium Atelier runway capsule.
London-based online fast-fashion retailer selling own labels such as ASOS Design and Collusion alongside hundreds of third-party brands.
Brooklyn menswear label mixing technical outerwear with American Northeast workwear and sportswear staples.
Cottweiler is a British menswear label known for its concept-driven collections that blend sportswear with luxury.
Toronto brand making minimalist everyday basics and bedding from directly sourced Egyptian cotton, with B Corp certification and traceable supply chain.
Munich label selling a small range of minimalist, Portugal-made wardrobe essentials, built around its search for the perfect T-shirt.
Swedish resortwear label founded in 2010, known for swim trunks and terry camp-collar shirts in retro prints and faded colour.
Orlebar Brown, Saturdays NYC, Bassike lead our ranking. Want the Onia look for less? These 14 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
Community recommendations
We're always discovering new labels. Suggest a brand we should look into.
Own a brand?
Spotted outdated information?