Brand profile

Aries

London label founded in 2012 by Sofia Prantera and Fergus Purcell, mixing punk, rave and skate graphics with Italian-made contemporary clothing.

LondonOrigin
UnisexFocus
StreetwearStyle
$$$Price

18 brands like Aries like Brain Dead, Palace, Wacko Maria →

A man in a colorful Aries green sweater, lavender pants and an orange hatAries — Men's Faded Studmageddon T-Shirt in Black, Size LargeAries — Men's Brushed Leopard Jumper in Red/Brown, Size Medium

What to know about Aries

Skate and rave pedigree, not borrowed

Founded by Sofia Prantera of 1990s skate label Silas with Fergus Purcell, the graphic artist behind Palace Skateboards artwork.

You are buying the graphics

The core is printed tees and hoodies — the Temple column logo, arch prints and no-problemo graphics — alongside baggy washed denim, shirting, knitwear and mesh.

Small European runs explain the price

Production is in small batches mostly in Italy and Portugal, and the label stays independent and founder-run with a Soho flagship opened in 2023.

Known forHoodies & sweatshirtsT-shirts & graphic tees

The pieces that define Aries

Shop Aries →
Aries — Temple Column Logo Pieces

Temple Column Logo Pieces

The Temple column logo — Fergus Purcell's classical column mark — is Aries' defining graphic, stamped across beanies, tees and hoodies.

1 live now · from $158

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Batten Jean

Aries' baggy, lasered and washed denim in the Batten cut carries its skate-and-rave DNA into everyday wear.

Explore Batten Jean →
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$239$10855% off
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How Aries fits

Overall fit

runs large

Aries is widely described as cutting generously: tees, hoodies and denim tend to arrive roomier and boxier than mainstream sizing, so shoppers who want a conventional fit often drop a size.

Tip: Take your normal size only if you want it noticeably oversized — most people can size down one for a normal fit.

oversizedboxysize downbaggy denimunisex sizing

Medium confidence · based on 9 sources

By category

CategoryRunsShapeSize advice
Shirts & overshirtsslightly largerelaxed, camp-collar and boxy overshirt shapes are commonStick to your usual size for the intended relaxed look, or size down if you prefer a cleaner line.
Trousers & pantsruns largerelaxed and wide through the thighTake your true waist or size down; expect to shorten the leg.
Jeans & denimruns largebaggy, straight to wide-legConsider one waist size down since the cut is intentionally loose and denim relaxes with wear.
Jacketsruns largeboxy outerwear with room for layering built inBuy your normal size and skip sizing up — layering room is already there.
T-shirts & graphic teesruns largeboxy with dropped or wide shouldersSize down one if you don't want the intended oversized drape.
Hoodies & sweatshirtsruns largevery roomy, heavy boxy streetwear cutYour usual size will read oversized; size down for a standard fit and don't size up for layering.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

Aries fit questions

Does Aries run big or small?

Aries runs large. Take your normal size only if you want it noticeably oversized — most people can size down one for a normal fit. Aries is widely described as cutting generously: tees, hoodies and denim tend to arrive roomier and boxier than mainstream sizing, so shoppers who want a conventional fit often drop a size.

How does Aries fit?

Aries is widely described as cutting generously: tees, hoodies and denim tend to arrive roomier and boxier than mainstream sizing, so shoppers who want a conventional fit often drop a size. Overall shape: boxy and oversized, cut with a streetwear/skate silhouette rather than a tailored one.

How do Aries shirts & overshirts fit?

Aries shirts & overshirts fits slightly large. Stick to your usual size for the intended relaxed look, or size down if you prefer a cleaner line. Shape: relaxed, camp-collar and boxy overshirt shapes are common.

How do Aries trousers & pants fit?

Aries trousers & pants runs large. Take your true waist or size down; expect to shorten the leg. Shape: relaxed and wide through the thigh.

How do Aries jeans & denim fit?

Aries jeans & denim runs large. Consider one waist size down since the cut is intentionally loose and denim relaxes with wear. Shape: baggy, straight to wide-leg.

Brand facts

Aries is an independent London label founded in 2012 by Sofia Prantera, formerly of 1990s skate brand Silas, with graphic artist Fergus Purcell, known for Palace Skateboards artwork. The line runs punk, rave and skate references through contemporary clothing: Temple column-logo and arch-print tees and hoodies, no-problemo graphics, baggy washed denim, printed shirting, knitwear and mesh layers, produced in small runs mostly in Italy and Portugal. Sneaker and apparel collaborations include New Balance and Umbro. The brand opened its first flagship store in London's Soho in 2023 and stays founder-run.

Founded
2012
Origin
London, United Kingdom
Made in
Italy
Price
$$$
Focus
Unisex
Facts checked
August 2026
Styles
Streetwear, Punk / Grunge / Goth, Skatewear

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