89% matchAuralee
Auralee shares a strong alignment in style, silhouette, materials, and premium price segment, closely matching Aries' aesthetic and positioning.

Aries is an independent London label founded in 2012 by Sofia Prantera, formerly of 1990s skate brand Silas, with graphic artist Fergus Purcell, known for Palace Skateboards artwork. The line runs punk, rave and skate references through contemporary clothing: Temple column-logo and arch-print tees and hoodies, no-problemo graphics, baggy washed denim, printed shirting, knitwear and mesh layers, produced in small runs mostly in Italy and Portugal. Sneaker and apparel collaborations include New Balance and Umbro. The brand opened its first flagship store in London's Soho in 2023 and stays founder-run.
89% matchAuralee shares a strong alignment in style, silhouette, materials, and premium price segment, closely matching Aries' aesthetic and positioning.
89% matchBoth brands emphasize a contemporary aesthetic with a focus on sustainability and ethical practices.
85% matchClose alignment with Aries in style, cultural positioning, and use of technical/synthetic materials.
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| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | runs large | very roomy, heavy boxy streetwear cut | regular body with long sleeves | Your usual size will read oversized; size down for a standard fit and don't size up for layering. | medium |
| Shirts & overshirts | slightly large | relaxed, camp-collar and boxy overshirt shapes are common | regular, often designed to be worn untucked | Stick to your usual size for the intended relaxed look, or size down if you prefer a cleaner line. | low |
| Trousers & pants | runs large | relaxed and wide through the thigh | long, frequently pooling over the shoe | Take your true waist or size down; expect to shorten the leg. | low |
| Jeans & denim | runs large | baggy, straight to wide-leg | long inseams that often need hemming on shorter frames | Consider one waist size down since the cut is intentionally loose and denim relaxes with wear. | medium |
| Jackets | runs large | boxy outerwear with room for layering built in | regular to slightly cropped in the body | Buy your normal size and skip sizing up — layering room is already there. | low |
| T-shirts & graphic tees | runs large | boxy with dropped or wide shoulders | regular to slightly long in body | Size down one if you don't want the intended oversized drape. | medium |
Aries runs large. Take your normal size only if you want it noticeably oversized — most people can size down one for a normal fit. Aries is widely described as cutting generously: tees, hoodies and denim tend to arrive roomier and boxier than mainstream sizing, so shoppers who want a conventional fit often drop a size.
Aries is widely described as cutting generously: tees, hoodies and denim tend to arrive roomier and boxier than mainstream sizing, so shoppers who want a conventional fit often drop a size. Overall shape: boxy and oversized, cut with a streetwear/skate silhouette rather than a tailored one.
Aries hoodies & sweatshirts runs large. Your usual size will read oversized; size down for a standard fit and don't size up for layering. Shape: very roomy, heavy boxy streetwear cut.
Aries shirts & overshirts fits slightly large. Stick to your usual size for the intended relaxed look, or size down if you prefer a cleaner line. Shape: relaxed, camp-collar and boxy overshirt shapes are common.
Aries trousers & pants runs large. Take your true waist or size down; expect to shorten the leg. Shape: relaxed and wide through the thigh.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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