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Want the Ted Baker look for less? These 9 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
Amsterdam-founded casualwear label, acquired out of bankruptcy by Bluestar Alliance in 2023 and now run as a licensing brand.
Why it's similar. Scotch & Soda plays the same print-and-pattern game from Amsterdam, three years older than Ted Baker, though it now runs as a licensed brand after its 2023 bankruptcy sale.
What changes. Casual/denim-led rather than occasion tailoring
Australian online retailer of trend-driven party, formal and going-out dresses at accessible prices, sold direct through hellomolly.com.
Why it's similar. Hello Molly was founded in Sydney in 2012 by Echo Liu and sells the going-out and occasion dresses Ted Baker is known for, online only and cheaper.
British high-street label founded in 1972, known for FCUK-era branding and accessible dresses, tailoring and knitwear; privately owned since 2021.
Why it's similar. French Connection predates Ted Baker by sixteen years and sells comparable dresses, knitwear and tailoring on the British high street, though its name was built on FCUK slogans rather than florals.
What changes. Fewer prints, plainer trend basics, lower price
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British lifestyle retailer known for print-led, embroidered casualwear and homeware, owned by TFG London since October 2024.
Why it's similar. White Stuff matches Ted Baker's fondness for print and embroidery but points it at everyday British casualwear and homeware rather than shirting and occasion tailoring.
London label making colourful lingerie, swimwear and ready-to-wear in limited drops from repurposed and sustainably sourced fabrics.
Why it's similar. Fruity Booty is a 2017 London lingerie label from Hattie Tennant and Minna Bunting, making colourful deadstock-fabric underwear and swim, so it complements Ted Baker rather than replacing it.
Preppy American sportswear label founded by designer Tommy Hilfiger in 1985, owned by PVH Corp and spanning mainline and Tommy Jeans.
Why it's similar. Founded three years before Ted Baker, Tommy Hilfiger sells a preppier American read on colourful shirting and logo polos, with far wider distribution and frequent outlet discounting.
Inditex-owned Spanish premium label selling minimal tailoring, knitwear and leather across 511 stores in more than 70 markets.
Why it's similar. Inditex's premium label covers Ted Baker's smart-occasion wardrobe of blazers, knitwear and leather in restrained neutrals rather than bold prints, refreshing stock far faster across 511 stores.
What changes. No prints; Mediterranean minimal tailoring
H&M Group's London-based minimalist label, known for architectural tailoring, knitwear and its premium Atelier runway capsule.
Why it's similar. Cos is the minimalist inverse of Ted Baker, sharing the London base and mid price but using architectural tailoring and plain knitwear where Ted Baker uses florals and contrast linings.
American preppy staples label, from chinos and oxford shirts to cashmere knits, revived under creative director Olympia Gayot.
Why it's similar. J. Crew hits a similar mid price for desk-to-wedding dressing, but leans on American preppy staples like chinos, oxfords and cashmere instead of Ted Baker's print-led British cuts.
Scotch & Soda, Hello Molly, French Connection lead our ranking. Want the Ted Baker look for less? These 9 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.