#1
Lululemon
Vancouver-founded technical athleticwear label known for Align leggings, Scuba hoodies and ABC pants in proprietary performance fabrics.
What changes. Far larger, more performance-serious and pricier
More premium alternatives to Outdoor Voices
6 ranked picks
Looking to step up from Outdoor Voices? These 6 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
#2
Vuori
American activewear label from Encinitas, California, making surf- and yoga-inspired technical knits sold direct-to-consumer and through its own growing store network.
Why it's similar. Both brands cater to an active lifestyle with comfortable, relaxed styles in their collections.
What changes. Menswear-heavy, muted palette, no dress hero
#4
Alo
Los Angeles activewear brand founded in 2007, known for yoga and Pilates staples like Airlift leggings and studio-to-street matching sets.
Why it's similar. Alo Yoga and Outdoor Voices share an emphasis on stylish, functional athleisure wear.
What changes. Fashion-forward, mostly black, less recreation-minded
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#6
Rhoback
Charlottesville-based activewear brand known for its printed, moisture-wicking performance polos and Q-Zip quarter-zips for golf and everyday wear.
Why it's similar. Focus on technical performance and colorful designs similar to Outdoor Voices.
#11
Icebreaker
New Zealand merino wool label making traceable base layers, tees and outdoor apparel; owned by VF Corporation since 2018.
#15
PrAna
Carlsbad-based climbing and yoga apparel brand, owned by Columbia Sportswear, known for stretch travel pants and hemp-based sustainable basics.
Common questions
What are the best premium alternatives to Outdoor Voices?
Lululemon, Vuori, Alo lead our ranking. Looking to step up from Outdoor Voices? These 6 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
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