More premium alternatives to John Varvatos

● Updated July 2026 · 5 ranked picks
A man wearing a John Vavatos grey blazer with black pants

Looking to step up from John Varvatos? These 5 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A man walking down steps on a sunny day wearing a Rick Owens outfit featuring a space grey overshirt, black shorts and shoes
#2

Rick Owens

85% match
Avant-garde$$$$$ · More premiumLos Angeles, USA · est. 1994Made in Italy

Rick Owens is known for his avant-garde, edgy style. His designs often feature unconventional cuts and draping, and he is known for incorporating unusual materials and textures into his collections.

Why it's similar. Both brands embrace a dark aesthetic and use luxurious materials such as leather.

A man wearing a light brown Burberry trench coat with a large floral jacket underneath
#10

Burberry

75% match
Luxury$$$$$ · More premiumParis, France · est. 1945Made in Europe

Burberry is a luxury fashion brand that is known for their iconic trench coats and checkered pattern, as well as their fashion accessories and fragrances.

Why it's similar. Both offer high-quality tailoring and a luxury experience in menswear.

A man wearing a futuristic all-black Alyx outfit walking on the beach
#15

Alyx

$$$$$ · More premiumSeattle, USA · est. 2019.Made in Europe

Alyx is a fashion brand known for its unique blend of streetwear and high fashion. The brand is known for its innovative designs, use of technical materials, and attention to detail.

Common questions
What are the best premium alternatives to John Varvatos?

Rick Owens, Burberry, Haider Ackermann lead our ranking. Looking to step up from John Varvatos? These 5 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.