More premium alternatives to John Varvatos

Updated September 2026 · 5 ranked picks
A man wearing a John Vavatos grey blazer with black pants

Looking to step up from John Varvatos? These 5 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A man walking down steps on a sunny day wearing a Rick Owens outfit featuring a space grey overshirt, black shorts and shoes
#2

Rick Owens

85% match
Avant-garde$$$$$ · More premiumLos Angeles, United States · est. 1994Made in Italy

Independent avant-garde label founded in Los Angeles in 1994 and now based in Paris, known for draped monochrome tailoring and chunky sneakers.

Why it's similar. Both brands embrace a dark aesthetic and use luxurious materials such as leather.

On saleUp to 80% off at SSENSE and END.See sales →
A man wearing a light brown Burberry trench coat with a large floral jacket underneath
#10

Burberry

75% match
Luxury$$$$$ · More premiumLondon, United Kingdom · est. 1856Made in Italy

British luxury house founded in 1856, known for gabardine trench coats, its house check, scarves and leather accessories.

Why it's similar. Both offer high-quality tailoring and a luxury experience in menswear.

On saleUp to 61% off at SSENSE.See sales →

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A man walking outdoors wearing an all-white Alyx jacket, shorts and slippers
#15

Alyx

$$$$$ · More premiumNew York City, United States · est. 2015Made in Italy

Luxury streetwear label founded by Matthew M. Williams in 2015, known for rollercoaster-buckle belts, harnesses and industrial, utility-driven design.

Common questions
What are the best premium alternatives to John Varvatos?

Rick Owens, Burberry, Haider Ackermann lead our ranking. Looking to step up from John Varvatos? These 5 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

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