More premium alternatives to John Varvatos

Updated August 2026 · 5 ranked picks
A man wearing a John Vavatos grey blazer with black pants

Looking to step up from John Varvatos? These 5 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A man walking down steps on a sunny day wearing a Rick Owens outfit featuring a space grey overshirt, black shorts and shoes
#2

Rick Owens

85% match
Avant-garde$$$$$ · More premiumLos Angeles, United States · est. 1994Made in Italy

Independent avant-garde label founded in Los Angeles in 1994 and now based in Paris, known for draped monochrome tailoring and chunky sneakers.

Why it's similar. Both brands embrace a dark aesthetic and use luxurious materials such as leather.

A man wearing a light brown Burberry trench coat with a large floral jacket underneath
#10

Burberry

75% match
Luxury$$$$$ · More premiumLondon, United Kingdom · est. 1856Made in Europe

British luxury house founded in 1856, known for gabardine trench coats, its house check, scarves and leather accessories.

Why it's similar. Both offer high-quality tailoring and a luxury experience in menswear.

A man wearing a green Haider Ackermann trench coat with black pants and shoes
#12

Haider Ackermann

$$$$$ · More premiumParis, France · est. 2002

Dormant Paris label of Colombian-born designer Haider Ackermann, known for fluid draping and lean tailoring; he is now Tom Ford's creative director.

Why it's similar. Shares the lean tailoring and fluid, dusty-palette approach, though the label is dormant and garments now circulate mainly through resale and archive stockists.

A man walking outdoors wearing an all-white Alyx jacket, shorts and slippers
#15

Alyx

$$$$$ · More premiumNew York, USA · est. 2015Made in Italy

Luxury streetwear label founded by Matthew M. Williams in 2015, known for rollercoaster-buckle belts, harnesses and industrial, utility-driven design.

Why it's similar. 1017 ALYX 9SM pairs sharp tailoring and technical outerwear with harnesses, chest rigs and its rollercoaster buckle — the hardware-driven, industrial take on the same dark luxury wardrobe.

A man wearing a full Navy blue Helmut Lang outfit with a button up top and wide pants and dark navy blue loafers
#22

Helmut Lang

$$$ · More premiumVienna, Austria · est. 1986Made in Europe & Asia

Austrian-born, New York-based label defining 1990s minimalism through deconstructed tailoring, technical fabrics and raw-edge denim; owned by Fast Retailing.

Why it's similar. Moto jackets, raw-edge denim, strap detailing and deconstructed tailoring in black and white — the minimalist cousin of Varvatos's leather-heavy wardrobe, at med-high prices under Fast Retailing.

Common questions
What are the best premium alternatives to John Varvatos?

Rick Owens, Burberry, Haider Ackermann lead our ranking. Looking to step up from John Varvatos? These 5 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.