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Want the Shona Joy look for less? These 14 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
Australian label known for 90s-style sandwashed silk slip dresses and natural-fibre wardrobe staples, founded by Katie Kolodinski in 2015.
Why it's similar. Silk Laundry offers luxurious fabrications and a chic aesthetic similar to Shona Joy, focusing on timeless designs.
What changes. Wardrobe basics rather than bridal/formal range
Sydney label from sibling designers Camilla Freeman-Topper and Marc Freeman, known for restrained minimalist tailoring, column dresses, knitwear and eyewear.
Why it's similar. Camilla Freeman-Topper and her brother Marc founded their Sydney label in 2003, working column and slip dresses, sharp tailoring and knitwear in black, ivory and neutral tones.
New York label by Jennifer Zuccarini making lace and silk lingerie meant to be seen, plus slips, bodysuits, swim and ready-to-wear.
Why it's similar. Shares luxury style, similar neutral palette, and emphasis on luxury fabrics.
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Historic Paris luxury house founded in 1889, now Fosun-controlled and designed by artistic director Peter Copping since 2024.
Why it's similar. Strong alignment in luxury style and use of high-quality materials.
Austrian label known for sheer hosiery, seamless bodysuits and knit "skinwear," majority-owned by Lanvin Group and currently restructuring.
Defunct Sydney womenswear label founded in 2004, known for feminine lace and broderie party dresses; liquidated in February 2023.
Paris-founded label known for knitted bandage dresses that compress and sculpt the body; American-owned since 1998 and focused on bodycon eveningwear.
British womenswear label known for corsetry and figure-hugging occasion dresses built around an hourglass silhouette, founded by Conna Walker in 2010.
Australian womenswear label from Sydney designer Merryn Kelly, making pared-back, versatile day-to-evening pieces in muted neutrals.
Australian swim and resort label from Sydney, known for print-heavy bikinis, patchwork detailing and holiday dressing; twice in administration since 2020.
Los Angeles label from former celebrity stylists Sebastian Hunt and Dylan Richards Diaz, known for oversized padded puffers and boxy technical basics.
Founder-led Los Angeles label known for structured corset tops, fit-focused denim and vintage-inspired, body-conscious womenswear.
Australian occasionwear label from Adelaide making trend-led chiffon and lace event dresses at contemporary price points.
Los Angeles slow-fashion label by ex-American Apparel designer Eliana Gil Rodriguez, known for locally made terry separates, swimsuits and knit essentials.
Silk Laundry, CAMILLA AND MARC, Fleur du Mal lead our ranking. Want the Shona Joy look for less? These 14 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
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