More premium alternatives to Y/Project

● Updated July 2026 · 18 ranked picks
A man wearing a Y/Project graphic-forward jacket

Looking to step up from Y/Project? These 18 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A woman wearing BERNHARD WILLHELM white viscose t-shirt
#1

BERNHARD WILLHELM

90% match
Avant-garde$$$$ · More premiumParis, France · est. 1999Made in Europe

BERNHARD WILLHELM is renowned for its avant-garde designs that blend playful, eclectic aesthetics with bold, unconventional silhouettes.

Why it's similar. Near-identical avant-garde style with playful, eclectic aesthetics. Overlaps in deconstructed, layered silhouettes and colorful palettes.

A man wearing a futuristic gmbh outfit featuring a puffy jacket and beige technical pnts
#3

gmbh

85% match
Avant-garde$$$$$ · More premiumBerlin, Germany · est. 1892

GmbH is a Berlin-based fashion label that is known for its avant-garde designs and unconventional silhouettes. The brand is celebrated for its use of sustainable materials and its commitment to ethical production practices.

Why it's similar. GmbH shares an avant-garde style with unique silhouettes and a commitment to innovative design.

A man wearing a denim overcoat by Marine Serre and white pants and button ups
#5

Marine Serre

84% match
Avant-garde$$$$$ · More premiumParis, France · est. 2017Made in Europe

Marine Serre Design is known for its innovative and sustainable approach to fashion. The brand incorporates recycled materials and futuristic designs to create unique and eco-friendly pieces.

Why it's similar. Marine Serre aligns with Y/Project through its avant-garde aesthetic and colorful palette.

A man walking down steps on a sunny day wearing a Rick Owens outfit featuring a space grey overshirt, black shorts and shoes
#7

Rick Owens

83% match
Avant-garde$$$$$ · More premiumLos Angeles, USA · est. 1994Made in Italy

Rick Owens is known for his avant-garde, edgy style. His designs often feature unconventional cuts and draping, and he is known for incorporating unusual materials and textures into his collections.

Why it's similar. Rick Owens features avant-garde designs and deconstructed silhouettes similar to Y/Project.

A woman wearing doublet black layered maxi dress
#8

doublet

83% match
Avant-garde$$$$ · More premiumParis, France · est. 2012Made in Japan

Doublet is renowned for its avant-garde approach to streetwear, blending unexpected materials and playful, often surreal, design elements.

Why it's similar. Has a strong avant-garde approach with playful, deconstructed, layered designs similar to Y/Project.

A woman wearing Fancì Club red 'the red horse' midi dress
#9

Fancì Club

82% match
Avant-garde$$$$ · More premiumWarsaw, Poland · est. 2020Made in Italy.

Fancì Club is renowned for its bold, eclectic designs that often feature intricate details and a mix of vibrant patterns.

Why it's similar. Avant-garde designs with deconstructed silhouettes and colorful palettes. Shared use of premium materials.

A woman wearing Edward Cuming gray plunging v-neck midi dress
#10

Edward Cuming

81% match
Avant-garde$$$$ · More premiumMadrid, Spain · est. 2016

Edward Cuming is renowned for its avant-garde approach to menswear, blending fluid silhouettes with vibrant, unconventional fabrics.

Why it's similar. Avant-garde aesthetic with deconstructed, fluid designs. Emphasis on luxurious materials and colorful palettes.

A man wearing a Enfants Riches Déprimés black suit
#12

Enfants Riches Déprimés

$$$$$ · More premiumLos Angeles, USA · est. 2012Made in Europe

Enfants Riches Déprimés is a high-end fashion brand that is known for its edgy and avant-garde designs. The brand is characterized by its dark and moody aesthetic, and its use of luxurious materials and intricate details.

A woman wearing CONNER IVES off-white piano shawl maxi dress
#14

CONNER IVES

$$$$ · More premiumLondon, United Kingdom · est. 2017Made in USA

CONNER IVES is celebrated for its innovative approach to upcycling, transforming vintage and discarded fabrics into contemporary, eye-catching designs.

A man wearing a black Alexander McQueen suit with black and white sunglasses
#16

Alexander McQueen

$$$$ · More premiumLondon, England · est. 1992Made in Europe

Alexander McQueen is a luxury fashion brand known for its avant-garde and dramatic designs. The brand is recognized for its edgy and rebellious aesthetic, often incorporating intricate details and unconventional materials into its pieces.

A woman wearing À La Garçonne sau paulo parka pintura a mão
#17

À La Garçonne

$$$$ · More premiumSão Paulo, Brazil · est. 2009

À La Garçonne São Paulo is renowned for its unique blend of vintage aesthetics and sustainable fashion, often repurposing old garments into contemporary designs.

A man wearing a black Off-White sweater, black shorts and branded Off-white socks
#20

Off-White

$$$$ · More premiumMilan, Italy · est. 2012Made in China

Off-White is an Italian luxury fashion brand, founded in 2012 by designer Virgil Abloh. It's known for its streetwear-inspired, high-end fashion clothing, which have a distinctive aesthetic that blends luxury with streetwear.

A man wearing a Vetements outfit featuring a white VETE t-shirt and blue jeans
#22

VETEMENTS

$$$$ · More premiumParis, France · est. 2014Made in Europe

Vetements is a French brand that is known for its unconventional approach to fashion. The brand's designs often challenge traditional ideas of beauty and incorporate oversized proportions and unusual silhouettes.

A man wearing Fear of God Essentials loungewear including a beige long-sleeve, matching sweatpants and cream slippers
#23

Fear of God

$$$$ · More premiumLos Angeles, USA · est. 2013Made in United States

Fear of God is an American streetwear brand known for its luxurious, high-end take on casual clothing. It quickly gained a reputation for elevated takes on classic streetwear staples.

A man wearing a slim fit Dries Van Noten navy blue t-shirt with baggie white denim
#24

Dries Van Noten

$$$$ · More premiumAntwerp, Belgium · est. 1986Made in Europe

Dries Van Noten is known for its unique and eclectic designs that blend various patterns, colors, and textures. The brand is also recognized for its commitment to quality craftsmanship and attention to detail.

Common questions
What are the best premium alternatives to Y/Project?

BERNHARD WILLHELM, Ottolinger, gmbh lead our ranking. Looking to step up from Y/Project? These 18 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.