disco
Looking to step up from Y/Project? These 15 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Paris label founded in 2017, known for its crescent-moon monogram jersey and upcycled, regenerated textiles.
Why it's similar. Marine Serre aligns with Y/Project through its avant-garde aesthetic and colorful palette.
What changes. Sustainability-driven fabric story, softer silhouettes
Paris-founded label led by Guram Gvasalia, turning workwear, merch and uniform codes into oversized, logo-heavy runway collections.
What changes. Logo-heavy merch focus rather than pattern-cutting craft
Namesake Los Angeles-based label of German designer Bernhard Willhelm, known for ironic, craft-heavy avant-garde clothing in oversized, cartoonish silhouettes.
Why it's similar. Near-identical avant-garde style with playful, eclectic aesthetics. Overlaps in deconstructed, layered silhouettes and colorful palettes.
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
Berlin label founded in 2016 by Serhat Isik and Benjamin Huseby, merging club culture, migrant identity and sharp tailoring.
Why it's similar. GmbH shares an avant-garde style with unique silhouettes and a commitment to innovative design.
What changes. Politically framed, leaner body-conscious tailoring
Independent avant-garde label founded in Los Angeles in 1994 and now based in Paris, known for draped monochrome tailoring and chunky sneakers.
Why it's similar. Rick Owens features avant-garde designs and deconstructed silhouettes similar to Y/Project.
Tokyo label by Masayuki Ino making deconstructed, humor-driven streetwear with experimental textiles; 2018 LVMH Prize winner, shown in Paris.
Why it's similar. Has a strong avant-garde approach with playful, deconstructed, layered designs similar to Y/Project.
What changes. Streetwear-based, graphic and textile gags over tailoring
Madrid-based label by Australian-born CSM graduate Edward Cuming, making atypical menswear with offbeat silhouettes, vivid colour and hand-finished, deliberately imperfect detailing.
Why it's similar. Avant-garde aesthetic with deconstructed, fluid designs. Emphasis on luxurious materials and colorful palettes.
Los Angeles and Paris label by Henri Alexander Levy making punk-inflected luxury clothing in deliberately tiny production runs.
Paris luxury house founded in 1988, known for deconstruction, blank numeric labels and Tabi split-toe boots; now led by Glenn Martens.
Kering-owned Parisian luxury house, founded in Spain in 1919, now led by Pierpaolo Piccioli after a decade under Demna.
What changes. Far higher prices and full luxury accessory machine
Kering-owned London luxury house, now branded McQueen, pairing dark-romantic tailoring and skull motifs under creative director Seán McGirr.
São Paulo label recutting vintage garments and leftover fabric into contemporary tailoring, now designed by co-founder Fábio Souza after Alexandre Herchcovitch's exit.
Milan-based luxury streetwear label founded by Virgil Abloh in 2012, owned by brand-management firm Bluestar Alliance since 2024.
Los Angeles label founded in 2013 by Jerry Lorenzo, pairing oversized streetwear silhouettes with luxury fabrics and muted, neutral palettes.
Antwerp house known for clashing prints, embroidery and relaxed tailoring, now designed by Julian Klausner under majority owner Puig.
Marine Serre, VETEMENTS, BERNHARD WILLHELM lead our ranking. Looking to step up from Y/Project? These 15 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Community recommendations
We're always discovering new labels. Suggest a brand we should look into.
Own a brand?
Spotted outdated information?