More premium alternatives to VRG GRL

● Updated July 2026 · 6 ranked picks
A woman wearing VRG GRL frances maxi dress fiore

Looking to step up from VRG GRL? These 6 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A woman wearing ERL blue levi's edition denim minidress
#5

ERL

84% match
Surf / Skate$$$ · More premiumGothenburg, Sweden · est. 2018Made in USA

ERL is known for its vibrant, nostalgic designs that blend Californian surf culture with a youthful, playful aesthetic. The brand often features bold colors, unique textures, and a mix of vintage and contemporary influences.

Why it's similar. Shared surf/skate style and colorful, playful designs.

A woman wearing Sister Studios peaches lace dress | red
#10

Sister Studios

78% match
Contemporary$$$ · More premiumMelbourne, Australia · est. 2016

Sister Studios is celebrated for its vibrant, vintage-inspired designs that prioritize sustainability and ethical production.

Why it's similar. Shares the playful style and colorful palette focus.

A man wearing a trendy Urban Outfitters pink collared shirt and denim pants
#11

Urban Outfitters

$$$ · More premiumPhiladelphia, United States · est. 1970Made in Asia

Urban Outfitters is known for its trendy and vintage-inspired clothing. They offer a wide range of clothing items, including graphic tees, denim, dresses, and accessories that cater to a young and fashion-conscious audience.

A man wearing a Golf Wang baby blue jacket and an orange button up with matching pants
#15

Golf Wang

$$$ · More premiumLos Angeles, USA · est. 2011

Golf Wang is a clothing brand founded by Tyler, The Creator. He created a brand known for its playful and colorful designs, often featuring bold graphics and patterns.

#16

Fruity Booty

$$$ · More premiumLondon, England · est. 2017Made in Asia

Fruity Booty is a sustainable and ethical clothing brand that is known for its playful and colorful designs. Their pieces are made from eco-friendly materials and they prioritize fair labor practices in their production process.

A woman wearing a NastyGal brown outfit
#18

NastyGal

$$$ · More premiumLos Angeles, United States · est. 2006Made in Asia

NastyGal is a clothing brand known for its edgy and bold styles that cater to the confident and fashion-forward woman.

Common questions
What are the best premium alternatives to VRG GRL?

ERL, Sister Studios, Urban Outfitters lead our ranking. Looking to step up from VRG GRL? These 6 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.