#4
ERL
84% matchVenice Beach label by Eli Russell Linnetz reworking Southern California surf and skate staples in washed pastels, puffed nylon and distressed knits.
Why it's similar. Shared surf/skate style and colorful, playful designs.
More premium alternatives to VRG GRL
Updated September 2026 · 5 ranked picks
Looking to step up from VRG GRL? These 5 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
#8
Sister Studios
78% matchMelbourne womenswear label producing limited-run linen, wool and vintage-fabric pieces locally, founded in 2015 by Emma Cutri and Alice McIntosh.
Why it's similar. Shares the playful style and colorful palette focus.
#9
Urban Outfitters
URBN-owned American retail chain selling vintage-inspired apparel, BDG denim, sneakers and apartment goods to a Gen Z and millennial audience.
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
#12
Golf Wang
Tyler, The Creator's Los Angeles streetwear label, known for pastel color-blocking, cartoon graphics and the Golf le Fleur* footwear and tailoring line.
#13
Fruity Booty
London label making colourful lingerie, swimwear and ready-to-wear in limited drops from repurposed and sustainably sourced fabrics.
Common questions
What are the best premium alternatives to VRG GRL?
ERL, Sister Studios, Urban Outfitters lead our ranking. Looking to step up from VRG GRL? These 5 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Go deeper