{"pillar":"Tom's Shoes","rows":[{"name":"Ivory Ella","score":88,"style":"Contemporary","price":"Med","whySimilar":"Ivory Ella shares many core values with Tom's Shoes, including an ethical business model. Both brands emphasize casual comfort and use sustainable materials."},{"name":"Lucy & Yak","score":86,"style":"Contemporary","price":"Low-Med","whySimilar":"Lucy & Yak and Tom's both prioritize sustainability, casual comfort, and affordability, appealing to a socially conscious audience."},{"name":"Bonds","score":84,"style":"Contemporary","price":"Med","whySimilar":"Bonds aligns well with Tom's focus on sustainable materials, casual style, and vibrant designs in a mid-range segment."},{"name":"Daily Brat Baby","score":83,"style":"Contemporary","price":"Med","whySimilar":"Daily Brat Baby shares a similar sustainable ethos and contemporary style with Tom's, focusing on quality and eco-friendliness."},{"name":"Allbirds","score":82,"style":"Minimalist","price":"Low-Med","whySimilar":"Both brands prioritize sustainability and comfort in their footwear."},{"name":"Cariuma","score":80,"style":"Contemporary","price":"Med-High","whySimilar":"Similar contemporary style and emphasis on sustainable fashion appeal."},{"name":"Story mfg.","score":79,"style":"Contemporary","price":"High","whySimilar":"Both brands emphasize sustainability, ethics, and vibrant, natural materials. They appeal to conscious consumers looking for unique styles."},{"name":"VEJA","score":78,"style":"Contemporary","price":"Med-High","whySimilar":"Both brands focus on ethical manufacturing and eco-friendly practices in their footwear."},{"name":"Rothy's","score":76,"style":"Contemporary","price":"Med","whySimilar":"Both brands emphasize sustainability and create comfortable shoes made from eco-friendly materials."},{"name":"Howlin'","score":76,"style":"Contemporary","price":"Med-High","whySimilar":"Howlin' focuses on sustainable, colorful apparel with a relaxed fit, aligning with Tom's core principles."}]}