Want the Chrome Hearts look for less? These 14 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
Los Angeles luxury label by Mike Amiri, known for hand-distressed denim, rock-inspired leather and tailoring, and Skel-Top sneakers.
Why it's similar. Mike Amiri began by customising stage clothes for rock musicians, and his Los Angeles label still sells the hand-distressed denim and biker leather Chrome Hearts' clientele buys.
American menswear label owned by Lion Capital, known for rock-inspired tailoring, distressed leather and boots, with Karl Aberg as creative director.
Why it's similar. Shares an edgy aesthetic and mix of tailored and structured silhouettes. Uses premium materials with a focus on leather.
Kering-owned London luxury house, now branded McQueen, pairing dark-romantic tailoring and skull motifs under creative director Seán McGirr.
Why it's similar. Both brands are known for their avant-garde silhouettes and dramatic, edgy design elements.
Parisian LVMH-owned luxury house founded in 1952, now led by Sarah Burton, known for couture tailoring, Antigona bags and Shark Lock boots.
Why it's similar. Givenchy is the couture route into the same gothic register, with Shark Lock boots and heavy leather outerwear made in Paris under LVMH rather than a Hollywood workshop.
Kering-owned Parisian luxury house, founded in Spain in 1919, now led by Pierpaolo Piccioli after a decade under Demna.
Why it's similar. Both brands operate in the ultra-luxury segment and are known for innovative silhouettes.
Kering-owned Paris luxury house, founded 1961, led by Anthony Vaccarello and known for sharp tailoring, leather outerwear and Loulou and Kate bags.
Why it's similar. Saint Laurent has sold rock-star tailoring and leather outerwear since the Hedi Slimane era, competing for the same customer who buys Chrome Hearts jackets, with runway polish instead of engraved silver.
French luxury house founded in 1945, known for sharp-shouldered tailoring, embellished blazers and monogram knits, now designed by Antonin Tron.
Why it's similar. Balmain's embellished blazers and heavy monogram knits chase the same maximalist, hardware-laden look, though the 1945 Paris house wholesales widely where Chrome Hearts keeps to its own boutiques.
Paris-founded label led by Guram Gvasalia, turning workwear, merch and uniform codes into oversized, logo-heavy runway collections.
Why it's similar. VETEMENTS applies luxury pricing to hoodies and logo tees much as Chrome Hearts does to its cross-print jersey, but works from Paris with deliberate irony rather than biker-club sincerity.
Los Angeles label founded in 2013 by Jerry Lorenzo, pairing oversized streetwear silhouettes with luxury fabrics and muted, neutral palettes.
Why it's similar. Fear of God is the other Los Angeles label selling heavyweight basics at luxury prices, though Jerry Lorenzo's muted neutrals invert Chrome Hearts' gothic silver hardware.
Paris luxury house founded in 1988, known for deconstruction, blank numeric labels and Tabi split-toe boots; now led by Glenn Martens.
Why it's similar. Founded the same year as Chrome Hearts, in 1988, Margiela built its cult on blank numeric labels and Tabi boots — anonymity where Chrome Hearts engraves daggers and crosses.
London brand founded in 2015 by Samuel Ross, pairing brutalist industrial design with technical outerwear; owned by Frasers-backed Four Marketing since late 2024.
Why it's similar. Samuel Ross's London label treats hardware as the point, so its brutalist buckles and technical outerwear scratch the metal-heavy itch for a fraction of Chrome Hearts money.
Milan-founded luxury streetwear label blending LA skate imagery with Italian production, owned by Bluestar Alliance since February 2025.
Why it's similar. Palm Angels sells Los Angeles skate and rock imagery manufactured in Italy, borrowing the city Chrome Hearts actually operates in and repricing it as luxury streetwear.
Jun Takahashi's Tokyo label, founded 1993, mixing punk, horror and art references with deconstructed tailoring in Paris-shown menswear and womenswear.
Why it's similar. Jun Takahashi has mined punk and horror imagery since 1993, making UNDERCOVER the Tokyo answer to Chrome Hearts' skulls and daggers, via graphics and tailoring rather than sterling silver.
Antwerp-founded avant-garde house, owned by Claudio Antonioli and designed by Stefano Gallici, known for black romantic-gothic tailoring and drape.
Why it's similar. Ann Demeulemeester has cut draped, romantic-gothic black tailoring from Antwerp since 1985, the art-school route to the rock silhouette Chrome Hearts reaches through leather and silver.
AMIRI, John Varvatos, Alexander McQueen lead our ranking. Want the Chrome Hearts look for less? These 14 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.