Astro Denim
Space- and astronaut-themed denim like the Astro and Moon Man jeans carries the label's founding cosmic mythology into everyday wear.
Explore Astro Denim →Brand profile
Billionaire Boys Club
American streetwear label founded in 2003 by Pharrell Williams and Nigo, known for space-themed graphics, arrow logos and its ICECREAM sister line.
New York CityOrigin
MenswearFocus
StreetwearStyle
$$$Price
24 brands like Billionaire Boys Club like Bape, Kith, 10 Deep →
What to know about Billionaire Boys Club
Billionaire Boys Club is an American streetwear label founded in 2003 by Pharrell Williams in partnership with Nigo, the designer behind A Bathing Ape, alongside manager Rob Walker. Based in New York, it trades on space- and astronaut-themed graphics, diamond and dollar-sign motifs and its arrow logo, applied to hoodies, graphic tees, varsity jackets and knitwear. Sister lines include ICECREAM, Billionaire Girls Club and Bee Line. Joseph Au is creative director, and the company operates stores in New York, Miami, London and Tokyo. Both founders now also lead European houses: Williams at Louis Vuitton, Nigo at Kenzo.
The pieces that define Billionaire Boys Club
Shop Billionaire Boys Club →Dollar Sign Denim
Embroidered dollar-sign and diamond motifs on raw and washed jeans are the brand's most recognizable status shorthand.
Explore Dollar Sign Denim →Bee Line Outerwear
The Bee Line sub-label's wax parkas and jackets represent BBC's collaborative, utility-leaning side beyond graphic fleece.
Explore Bee Line →Shop Billionaire Boys Club
Shop all Billionaire Boys Club ↗Available atEND. · DeeCee style
How Billionaire Boys Club fits
Overall fit
true to size
Most shoppers report Billionaire Boys Club pieces fit close to standard US streetwear sizing, with a boxier, wider body than mainstream basics, so the normal size usually works while a size up reads clearly oversized.
Tip: Take your usual size for the intended boxy streetwear look, and only size up if you want a deliberately oversized drape.
Medium confidence · based on 11 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed and boxy with a thick body and roomy sleeves | Most people take their usual size; consider sizing down if you dislike a wide, blocky torso. |
| Jackets | runs large | boxy varsity and coach silhouettes built for layering | Varsity and outerwear styles tend to be roomy, so sizing down one is common unless you layer heavily. |
| Jeans & denim | true to size | straight to relaxed with a mid rise | Go with your usual waist and hem if you prefer no stack. |
| Shirts & overshirts | slightly large | relaxed camp-collar and overshirt shapes rather than tailored | Take your usual size for a relaxed drape or size down for a cleaner fit. |
| T-shirts & graphic tees | true to size | boxy with a wide chest and dropped-ish shoulder on newer cuts | Stick with your normal size unless you want a longer hem, in which case go up one. |
| Trousers & pants | true to size | relaxed to straight streetwear cut | Order your measured waist size; the leg is already roomy so no need to size up. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Billionaire Boys Club
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92% matchBape
Nigo's original camo-and-character graphic engine
What changes: Japanese-made, higher price, camo/Ape Head instead of space-and-diamond motifs
74% matchKith
NY hip-hop-adjacent streetwear with sneaker culture at core
What changes: Cleaner, more premium sportswear than graphic-led
72% match10 Deep
Same 2000s NY graphic-tee and hoodie era
What changes: Grittier, less colourful and lower price tier
70% matchCrooks & Castles
Early-2000s hip-hop logo motifs, chains and Medusa heads
What changes: Cheaper and more overtly rap-merch than art-directed
Billionaire Boys Club fit questions
Does Billionaire Boys Club run big or small?
Billionaire Boys Club fits true to size. Take your usual size for the intended boxy streetwear look, and only size up if you want a deliberately oversized drape. Most shoppers report Billionaire Boys Club pieces fit close to standard US streetwear sizing, with a boxier, wider body than mainstream basics, so the normal size usually works while a size up reads clearly oversized.
How does Billionaire Boys Club fit?
Most shoppers report Billionaire Boys Club pieces fit close to standard US streetwear sizing, with a boxier, wider body than mainstream basics, so the normal size usually works while a size up reads clearly oversized. Overall shape: boxy, relaxed streetwear cut through the chest and shoulders.
How do Billionaire Boys Club hoodies & sweatshirts fit?
Billionaire Boys Club hoodies & sweatshirts fits slightly large. Most people take their usual size; consider sizing down if you dislike a wide, blocky torso. Shape: relaxed and boxy with a thick body and roomy sleeves.
How do Billionaire Boys Club jackets fit?
Billionaire Boys Club jackets runs large. Varsity and outerwear styles tend to be roomy, so sizing down one is common unless you layer heavily. Shape: boxy varsity and coach silhouettes built for layering.
How do Billionaire Boys Club jeans & denim fit?
Billionaire Boys Club jeans & denim fits true to size. Go with your usual waist and hem if you prefer no stack. Shape: straight to relaxed with a mid rise.
Brand facts
- Founded
- 2003
- Origin
- New York City, United States
- Made in
- Asia
- Price
- $$$
- Typical prices
- Jeans $359–$359
- Focus
- Menswear
- Styles
- Streetwear, Skatewear, Y2K