Brand profile

Versace Underwear

Versace's intimates and loungewear line, offering Medusa- and Greca-branded briefs, bras and sleepwear from the Milan house now owned by Prada.

MilanOrigin
WomenswearFocus
Quiet luxuryStyle
$$Price

4 brands like Versace Underwear like Versace Baby, Agent Provocateur, BLUMARINE

A woman wearing Versace Underwear navy 'I heart baroque' robe

What to know about Versace Underwear

House codes on a waistband

The line runs on Versace's visual signatures — Medusa hardware, Greca-logo waistbands and Barocco prints in black, white, red and leopard on stretch cotton and jersey.

The cheapest way in

Briefs, trunks, jockstraps, socks, robes and sleepwear sit at mid prices, making this the accessible tier of a Milan house whose main collections cost far more.

Now a Prada-owned label

Prada completed its roughly €1.3 billion purchase of Versace on 2 December 2025; Dario Vitale leads design, with Donatella Versace as brand ambassador.

Known forSocks & underwear

If you like Versace Underwear

A woman wearing BLUMARINE white ruffled maxi dress68% match

BLUMARINE

$$$$Italian glamCarpi, Italy

Italian Y2K glamour with maximalist prints

What changes: Ready-to-wear house, not an intimates specialist

Brand facts

Versace Underwear is the intimates and loungewear line of the Milan house Gianni Versace founded in 1978. It covers briefs, boxer briefs, trunks, jockstraps, bras, bralettes and hipsters in stretch cotton and jersey, plus socks, robes and sleepwear, typically marked with Medusa hardware, Greca-logo waistbands and Barocco prints in black, white, leopard and red. Prada S.p.A. completed its purchase of Versace from Capri Holdings on 2 December 2025 for roughly €1.3 billion. Dario Vitale now leads design, with Donatella Versace as brand ambassador.

Founded
1978
Origin
Milan, Italy
Made in
Italy, China
Price
$$
Focus
Womenswear
Facts checked
August 2026
Styles
Quiet luxury, Y2K, Streetwear

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