This page is for shoppers who like Fabletics' cheap-with-membership leggings and matching sets but want to see what else is out there. The quick verdict: Gymshark, Girlfriend Collective and Under Armour undercut or match Fabletics on price without a subscription, while Alo Yoga, Lululemon and Vuori cost more but deliver the fabric quality and studio-to-street polish Fabletics only approximates.
Houston gym-apparel brand founded in 2018 by Shawley Coker, selling graphic-heavy training shorts, tees and fleece through direct-to-consumer drops.
Why it's similar. Both brands share a focus on athleisure with bold designs and a relaxed silhouette, appealing to an active lifestyle.
American activewear label known for its Exercise Dress and color-blocked technical basics, relaunched in 2025 under returning founder Ty Haney.
Why it's similar. Like Fabletics, it's a 2013-founded American DTC activewear brand built on leggings, bras and shorts in color-blocked technical fabrics, though it now sells online only after its 2024 store closures and relaunch under returning founder Ty Haney.
American sportswear giant behind Air Force 1, Air Max, Dunk, Jordan and Converse, now rebuilding around a sport-led strategy.
Why it's similar. The default performance benchmark Fabletics prices against, covering leggings, sports bras and training apparel alongside its footwear franchises, at a mid rather than low-mid price.
Ethika is a San Clemente label built on loud-printed "Staple" boxer briefs, loungewear and athlete-driven capsules for an action-sports and streetwear audience.
Why it's similar. Strong overlap in style and silhouette, with both brands offering bold patterns aimed at an active demographic.
Los Angeles fitness-streetwear label making slogan-driven tees, hoodies and gym staples tied to a mental-health and combat-sports community.
Why it's similar. Both brands emphasize bold designs and athleisure styles, appealing to a fitness-oriented audience.
Vancouver-founded technical athleticwear label known for Align leggings, Scuba hoodies and ABC pants in proprietary performance fabrics.
Why it's similar. The premium reference point for the leggings-and-bras category Fabletics competes in, with proprietary Luon, Nulu and Luxtreme fabrics and studio-to-street pieces like the Scuba hoodie and ABC pant.
TNA is Aritzia's in-house casual and athletic label, known for Cozy Fleece sweatsuits, leggings and collegiate-leaning logo basics.
Why it's similar. Both brands combine comfort and style in their athleisure offerings, appealing to a fashion-forward customer base.
British direct-to-consumer fitness apparel brand known for seamless leggings, training basics and creator-led marketing at accessible prices.
Why it's similar. Gymshark and Fabletics both cater to the athleisure market with trendy styles and comfort in mind.
Seattle-based activewear brand making size-inclusive leggings, bras and basics from recycled bottles, fishing nets and fabric waste.
Why it's similar. Sits in the same low-to-mid price tier with compressive leggings, bras and bike shorts sold direct, but adds recycled-material fabrics and XXS-6XL sizing.
Los Angeles loungewear label known for slouchy, oversized stretch-jersey basics in neutral tones, sold mainly direct-to-consumer.
Why it's similar. Both brands are rooted in the athleisure category, emphasizing relaxed fits and quality materials.
Australian performance sportswear brand known for graduated compression tights, socks and triathlon kit built for endurance training and recovery.
Why it's similar. Another leggings-led activewear brand, but performance-first — graduated compression tights, tri suits and training layers for runners and triathletes rather than fashion athleisure.
American activewear label from Encinitas, California, making surf- and yoga-inspired technical knits sold direct-to-consumer and through its own growing store network.
Why it's similar. American DTC activewear in soft technical knits covering leggings, joggers and fleece for men and women, positioned a tier above Fabletics on price and fabric.
American performance sportswear label known for HeatGear compression layers, training and running gear, and the Curry Brand basketball line.
Why it's similar. Shares Fabletics' low-to-mid price tier across training and running apparel for men and women, with HeatGear and ColdGear base layers as the core.
Los Angeles athleisure label founded in 2007, still founder-owned under Color Image Apparel, known for its leggings, sports bras and celebrity following.
Why it's similar. The LA athleisure brand Fabletics shoppers most often trade up to — leggings, sports bras, cropped hoodies and matching sets in muted studio-to-street tones, with leggings around $118.
American performance apparel brand making men's work-to-workout staples in technical fabrics, with about 20 US stores and a womenswear line added in 2024.
Why it's similar. Covers the same work-to-workout brief as Fabletics' men's line, in merino, modal and recycled synthetics, with a permanent womenswear range added in 2024.
American outdoor apparel maker founded in 1973 in Ventura, California, now owned by a trust and nonprofit that direct profits to environmental causes.
Why it's similar. Overlaps on everyday technical basics like Baggies shorts and fleece, though it's an outdoor brand rather than a leggings-and-sets athleisure label.
Los Angeles activewear brand founded in 2007, known for yoga and Pilates staples like Airlift leggings and studio-to-street matching sets.
Los Angeles activewear label making high-shine compression leggings, bras and tanks in technical fabrics built for studio-to-street wear.
Copenhagen activewear label founded in 2019, making gym-to-street sports bras, shorts, leggings and hoodies, now creative-directed by (di)vision's Simon Wick.
British-founded, Boston-based sportswear brand owned by Authentic Brands Group, known for Club C and Classic Leather sneakers, the Pump and Nano training shoes.
Venture-backed DTC athleisure brand known for viral, budget-priced exercise dresses, skorts and leggings marketed through TikTok.
Why it's similar. Venture-backed DTC athleisure brand known for viral, budget-priced exercise dresses, skorts and leggings marketed through TikTok.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Inaka Power | 88% | Athleisure | Cheaper |
| 2 | Outdoor Voices | — | Similar | |
| 3 | Nike | — | Similar | |
| 4 | Ethika | 80% | Athleisure | Similar |
| 5 | Kill Crew | 78% | Athleisure | More premium |
| 6 | Lululemon | — | More premium | |
| 7 | TNA | 75% | Athleisure | Similar |
| 8 | Gymshark | 73% | Athleisure | Similar |
| 9 | Girlfriend Collective | — | More premium | |
| 10 | Joah Brown | 70% | Athleisure | More premium |
| 11 | 2XU | — | More premium | |
| 12 | Vuori | — | More premium | |
| 13 | Under Armour | — | More premium | |
| 14 | Alo Yoga | — | More premium | |
| 15 | Rhone | — | More premium | |
| 16 | Patagonia | — | Similar | |
| 17 | Alo | — | Similar | |
| 18 | Koral | — | Similar | |
| 19 | 7 DAYS Active | — | Similar | |
| 20 | Reebok | — | Similar | |
| 21 | Halara | — | Similar |
Gymshark. It's the other big direct-to-consumer, creator-marketed activewear brand at a similar low-to-mid price, built on seamless leggings, sports bras and training basics — just without the VIP membership pricing structure.
Yes — most of this list. Gymshark, Girlfriend Collective, Under Armour and Inaka Power all sell at comparable prices with straightforward one-off checkout. Fabletics' guest prices are higher than its VIP prices, which is the main thing to factor in when comparing.
It shut all 15 of its stores in March 2024 and went online-only, then was acquired by Consortium Brand Partners in May 2024. Founder Ty Haney returned in July 2025 to lead a relaunch with a new logo and a refreshed range, still sold direct-to-consumer.
Girlfriend Collective, which runs XXS to 6XL and uses a wide range of body types in its marketing. It's also the most sustainability-focused option here, making leggings and bras from recycled bottles, recovered fishing nets and fabric scraps.
If you're buying for fabric and fit, yes. Lululemon builds on proprietary knits like Nulu and Luxtreme in pieces like the Align legging; Alo sits at a similar tier with leggings around $118. Both cost meaningfully more than Fabletics VIP pricing, so it depends on whether you want volume or longevity.