discoWe compared 20 brands similar to NVGTN on fit, price and aesthetic — skewing more affordable (12 of 20), led by Lululemon and ASICS.
If you're a fan of NVGTN, you'll likely appreciate brands like Lululemon, Outdoor Voices, and Vuori for their stylish and performance-driven athleisure. These brands share a commitment to quality materials and fantastic fit, making them ideal for active individuals. Whether you're looking for high-end transitions from workout to casual wear or sustainable options, these brands like NVGTN provide the perfect blend of comfort and style, allowing you to look good while you stay fit.
Vancouver-founded technical athleticwear label known for Align leggings, Scuba hoodies and ABC pants in proprietary performance fabrics.
Why it's similar. Chip Wilson's Vancouver company defined the technical legging with proprietary Luon and Nulu fabrics, the exact category NVGTN entered from a studio apartment in 2018.
Japanese performance running brand from Kobe, known for GEL cushioning and archive Sportstyle sneakers like the Gel-1130 and Gel-Kayano 14.
Why it's similar. ASICS aligns closely with NVGTN in style, materials, and cultural positioning focused on sportswear performance.
TNA is Aritzia's in-house casual and athletic label, known for Cozy Fleece sweatsuits, leggings and collegiate-leaning logo basics.
Why it's similar. TNA aligns closely with NVGTN in style, material, and cultural positioning. It has a trendy yet functional appeal.
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American activewear label known for its Exercise Dress and color-blocked technical basics, relaunched in 2025 under returning founder Ty Haney.
Why it's similar. Outdoor Voices built its Exercise Dress and color-blocked warm-ups on recreation rather than training, and relaunched in 2025 under returning founder Ty Haney.
American activewear label from Encinitas, California, making surf- and yoga-inspired technical knits sold direct-to-consumer and through its own growing store network.
Why it's similar. Vuori aligns closely with NVGTN in terms of stylish, comfortable athleisure with a focus on sustainability.
Los Angeles athleisure label founded in 2007, still founder-owned under Color Image Apparel, known for its leggings, sports bras and celebrity following.
Why it's similar. Both brands offer stylish athleisure that emphasizes quality technical fabrics for optimal performance.
American footwear company known for comfort-driven casual and athletic sneakers, including hands-free Slip-ins; taken private by 3G Capital in 2025.
Why it's similar. Skechers shares a similar athleisure style and fit, with a focus on comfort.
Seattle-based activewear brand making size-inclusive leggings, bras and basics from recycled bottles, fishing nets and fabric waste.
Why it's similar. Ellie and Quang Dinh launched Girlfriend Collective in Seattle in 2016 with size-inclusive compressive leggings made from recycled bottles and recovered fishing nets.
What changes. Sustainability-first, muted palette, less drop-driven
American sportswear giant behind Air Force 1, Air Max, Dunk, Jordan and Converse, now rebuilding around a sport-led strategy.
Why it's similar. Nike's Beaverton scale reaches far past leggings into footwear and team sport, but its seamless training tights chase the same matching-set customer NVGTN built on.
Founder-led Houston gym-wear label from YouTuber Christian Guzman, known for seamless Amplify leggings and fitted training basics at accessible prices.
Why it's similar. Fitness YouTuber Christian Guzman founded Alphalete in Houston in 2015, and its seamless Amplify leggings follow the same creator-led, direct-to-consumer model as NVGTN.
What changes. Heavier bodybuilding/lifting skew and menswear focus
American performance sportswear label known for HeatGear compression layers, training and running gear, and the Curry Brand basketball line.
British-founded, Boston-based sportswear brand owned by Authentic Brands Group, known for Club C and Classic Leather sneakers, the Pump and Nano training shoes.
British women's activewear brand founded in 1998, known for Power leggings and printed gym kit, owned by Wolverine Worldwide.
American sportswear label behind the Reverse Weave hoodie, founded 1919 and owned by Authentic Brands Group since 2024.
London-based online fast-fashion retailer selling own labels such as ASOS Design and Collusion alongside hundreds of third-party brands.
British direct-to-consumer fitness apparel brand known for seamless leggings, training basics and creator-led marketing at accessible prices.
What changes. Bigger global scale with strong menswear range
American yoga brand behind the Black Mat PRO, making durable mats, Yogitoes towels, props and apparel since 1997.
French-born, Deckers-owned running brand known for maximalist, heavily cushioned shoes like the Clifton, Bondi and Speedgoat.
German sportswear giant behind the three stripes, known for Samba, Gazelle and Superstar sneakers, football kits and designer lines like Y-3.
Boston-founded, family-owned athletic brand making performance running shoes and lifestyle sneakers such as the 990 series, 574 and 2002R.
Stores that stock NVGTN and labels like it.
Venture-backed DTC athleisure brand known for viral, budget-priced exercise dresses, skorts and leggings marketed through TikTok.
Why it's similar. Venture-backed DTC athleisure brand known for viral, budget-priced exercise dresses, skorts and leggings marketed through TikTok.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Lululemon | 90% | Premium leggings | Similar |
| 2 | ASICS | 87% | Athleisure | Cheaper |
| 3 | TNA | 85% | Athleisure | Cheaper |
| 4 | Outdoor Voices | 82% | Recreation wear | Cheaper |
| 5 | Vuori | 80% | Athleisure | Similar |
| 6 | Alo Yoga | 78% | Athleisure | Similar |
| 7 | Skechers | 78% | Athleisure | Cheaper |
| 8 | Girlfriend Collective | 75% | Recycled fabrics | Similar |
| 9 | Nike | 72% | Sport crossover | Cheaper |
| 10 | Alphalete | 69% | Creator-led gymwear | Similar |
| 11 | Under Armour | — | Similar | |
| 12 | Reebok | — | Cheaper | |
| 13 | Sweaty Betty | — | Similar | |
| 14 | Champion | — | Cheaper | |
| 15 | Asos | — | Cheaper | |
| 16 | Gymshark | — | Cheaper | |
| 17 | Manduka | — | Cheaper | |
| 18 | Hoka One One | — | Similar | |
| 19 | Adidas | — | Cheaper | |
| 20 | New Balance | — | Cheaper | |
| 21 | HalaraRetailer | — | Similar |
Lululemon is the brand most similar to NVGTN with an impressive 89% match, emphasizing high-performance athleisure made from top-notch technical fabrics.
If you're looking for affordable options, Lululemon, ASICS, and TNA are excellent choices with mid-range price points, offering valuable alternatives.
Lululemon offers a broader range and established luxury presence in the athleisure market, often commanding a higher price due to premium materials and extensive options.
NVGTN is recognized for its chic and functional activewear that seamlessly blends high-quality, comfortable materials with trendy designs suitable for gym and casual looks.
For more budget-friendly alternatives to NVGTN, explore brands like TNA and Skechers, both offering mid-range pricing with trendy and comfortable athleisure.