
Blue Blue Japan
Tokyo label from Seilin & Co., making Japanese-made clothing dyed with natural plant indigo using shibori, katazome and boro techniques.

Looking to step up from Muji? These 6 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

Tokyo label from Seilin & Co., making Japanese-made clothing dyed with natural plant indigo using shibori, katazome and boro techniques.

Brooklyn sneaker brand selling minimal Italian-made leather styles direct-to-consumer; owned by Unified Commerce Group since 2024.

Tokyo menswear label by Wataru Nagao, making Japan-made trad-leaning basics and Horween leather bags rooted in mid-century American style.

Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.

Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.

British designer label making relaxed shirting, tailoring and knitwear in traditional UK fabrics, independently run from London since 1970.
Blue Blue Japan, Greats Shoes, Mr. Olive lead our ranking. Looking to step up from Muji? These 6 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.