Cheaper alternatives to Story mfg.

Updated September 2026 · 6 ranked picks
A man wearing a beige Story Mfg jacket with stitching across it

Want the Story mfg. look for less? These 6 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.

A man wearing a Needles jacket with peace prints allover it and black pants
#2

NEEDLES

85% match
Contemporary$$$ · CheaperTokyo, Japan · est. 1997

Needles is Keizo Shimizu's Nepenthes in-house label, reworking Americana and 1970s leisurewear, best known for its butterfly-logo velour track pants.

Why it's similar. Both brands are known for their eclectic styles and use of vibrant colors and premium natural materials.

On saleUp to 63% off at HAVEN, END. and 3 more.See sales →
A man wearing A Kind of Guise green wool sweatshirt and a green corduroy pants with black shoes
#4

A Kind of Guise

82% match
Contemporary$$$ · CheaperMunich, Germany · est. 2009

Munich menswear label founded in 2009, known for relaxed tailoring, overshirts and fine knitwear built around travel-inspired seasonal collections.

Why it's similar. Both brands emphasize contemporary designs and high-quality, sustainable materials.

On saleUp to 50% off at END.See sales →
A man sitting by a pool in Ted Baker swimshorts and a blue polo
#6

Ted Baker

80% match
Contemporary$$ · CheaperGlasgow, United Kingdom · est. 1988

British contemporary label known for bold prints, slim tailoring and occasionwear, now owned by Authentic Brands Group and run in the UK by Frasers Group.

Why it's similar. Ted Baker shares a colorful palette and playful style with Story Mfg. The brand's focus on prints and patterns aligns with Story Mfg.'s attention to detail.

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A man wearing a brown checkered Oliver Spencer trench coat, a white turtleneck, green pants and black boots
#8

Oliver Spencer

76% match
Relaxed tailoring$$$ · CheaperLondon, United Kingdom · est. 2002Made in UK

London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.

Why it's similar. Self-taught tailor Oliver Spencer cuts workwear-inspired jackets and unstructured suiting from British and Italian cloth, sharing the craft framing but none of the plant dyeing.

A man wearing a blue blue japan overcoat with a blue hoodie and blue sweatpants
#14

Blue Blue Japan

$$$ · CheaperTokyo, Japan · est. 1996

Tokyo label from Seilin & Co., making Japanese-made clothing dyed with natural plant indigo using shibori, katazome and boro techniques.

What changes. Japanese craft vocabulary, less patchwork or crochet

On saleUp to 40% off at DeeCee style.See sales →
Common questions
What are the best cheaper alternatives to Story mfg.?

NEEDLES, A Kind of Guise, Ted Baker lead our ranking. Want the Story mfg. look for less? These 6 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.

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