disco
Looking to step up from Uniqlo? These 7 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.
Why it's similar. A.P.C. shares a neutral color palette and minimalist design ethos with Uniqlo.
What changes. Much pricier, raw denim focus, no performance basics
New York contemporary label owned by Fast Retailing, known for minimal stretch-wool tailoring, knitwear and workwear separates.
Why it's similar. Theory’s minimalist and sleek designs resonate with Uniqlo's aesthetic approach to fashion basics.
What changes. Contemporary price tier and office-focused
Paris contemporary label under SMCP, known for Parisian-rock tailoring, tweed jackets, slip dresses and leather at accessible-luxury prices.
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
Austrian-born, New York-based label defining 1990s minimalism through deconstructed tailoring, technical fabrics and raw-edge denim; owned by Fast Retailing.
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
Minimalist American luxury house from Mary-Kate and Ashley Olsen, known for quiet tailoring, cashmere knits and leather bags like the Margaux.
French label founded in 2011 by Alexandre Mattiussi, known for relaxed Parisian tailoring, knitwear and the Ami de Coeur logo.
A.P.C., Theory, Sandro lead our ranking. Looking to step up from Uniqlo? These 7 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Community recommendations
We're always discovering new labels. Suggest a brand we should look into.
Own a brand?
Spotted outdated information?