More premium alternatives to A Kind of Guise

Updated August 2026 · 10 ranked picks
A man wearing A Kind of Guise green wool sweatshirt and a green corduroy pants with black shoes

Looking to step up from A Kind of Guise? These 10 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A man in a brown fluffy Our Legacy cardigan with a matching brown turtleneck and black pants holding a black bag
#2

Our Legacy

88% match
Contemporary$$$ · More premiumStockholm, Sweden · est. 2005Made in Portugal

Independent Stockholm ready-to-wear label known for custom-developed fabrics, reworked wardrobe staples and its upcycled Our Legacy Work Shop line.

Why it's similar. Both brands focus on contemporary, tailored pieces crafted from high-quality materials.

A man wearing a brown A.P.C. outfit which includes shorts, a short-sleeve button up under a long-sleeve button up and a bag
#3

A.P.C.

86% match
Contemporary$$$ · More premiumParis, France · est. 1987Made in Portugal

Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.

Why it's similar. Both brands share a contemporary aesthetic and an emphasis on luxury fabrics.

A man wearing a CMMN SWDN cream button up with a farmers hat
#5

CMMN SWDN

86% match
Contemporary$$$$ · More premiumMalmö, Sweden · est. 2012Made in Europe

Malmö-based menswear label from Saif Bakir and Emma Hedlund, known for knitwear, relaxed tailoring and workwear-inflected outerwear in muted palettes.

Why it's similar. CMMN SWDN offers contemporary, minimalist designs with a strong emphasis on sustainable materials like A Kind of Guise.

A man wearing a navy blue turtleneck sweatshirt with the sleeves rolled up
#6

Margaret Howell

85% match
Contemporary$$$$ · More premiumLondon, United Kingdom · est. 1970Made in UK

British designer label making relaxed shirting, tailoring and knitwear in traditional UK fabrics, independently run from London since 1970.

Why it's similar. Both brands produce relaxed, tailored pieces using premium natural fibers.

A man wearing a Han Kjøbenhavn black shirt and shorts
#8

Han Kjøbenhavn

83% match
Contemporary$$$ · More premiumCopenhagen, Denmark · est. 2008

Copenhagen label founded in 2008, known for vintage-style eyewear plus workwear- and sportswear-rooted menswear and womenswear with a subcultural Scandinavian edge.

Why it's similar. Similarities include a contemporary style with relaxed yet tailored silhouettes and a focus on high-quality materials.

A man wearing an all over printed Acne Studios jacket with a colorful sweater underneath along with a scarf and brown bag
#9

Acne Studios

82% match
Contemporary$$$$ · More premiumStockholm, Sweden · est. 1996Made in Italy

Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.

Why it's similar. Both brands offer a contemporary design ethos with high-quality materials and neutral colors.

A man with dreads wearing a grey puffy Mads Norgaard vest and a matching hoodie, pants and hat.
#21

Mads Norgaard

$$ · More premiumCopenhagen, Denmark · est. 1986

Copenhagen fashion house founded in 1986, known for the striped #101 T-shirt, sailor knits and workwear across women's, men's and kids' lines.

Common questions
What are the best premium alternatives to A Kind of Guise?

Our Legacy, A.P.C., CMMN SWDN lead our ranking. Looking to step up from A Kind of Guise? These 10 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.