Cheaper alternatives to LEMAIRE

Updated August 2026 · 17 ranked picks
A man wearing a Lemaire dragon print button up with matching shorts

Want the LEMAIRE look for less? These 17 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.

A man wearing a brown A.P.C. outfit which includes shorts, a short-sleeve button up under a long-sleeve button up and a bag
#3

A.P.C.

89% match
Contemporary$$$ · CheaperParis, France · est. 1987Made in Portugal

Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.

Why it's similar. Both brands emphasize minimalist design and luxury materials, aiming for a casual yet sophisticated appeal.

A man wearing a cream Filippa K overshirt, a white t-shirt and black slacks
#5

Filippa K

87% match
Scandinavian restraint$$$ · CheaperStockholm, Sweden · est. 1993Made in Europe & Asia

Swedish minimalist label founded in Stockholm in 1993, making pared-back womenswear and menswear staples alongside a resale platform.

Why it's similar. Filippa Knutsson's 1993 Stockholm house helped codify Scandinavian minimalism, and its fluid trousers and tailored wool coats reach Lemaire's restraint at a noticeably lower price.

A man sitting in a chair wearing a minamilist Officine Generale white hoodie and khaki pants along with brown boots
#6

Officine Generale

85% match
Contemporary$$$ · CheaperParis, France · est. 2012Made in Europe

Paris label founded by Pierre Mahéo in 2012, making understated soft tailoring and workwear-inflected wardrobe staples in European fabrics.

Why it's similar. Officine Generale and Lemaire both prioritize quality craftsmanship and understated design aesthetics.

A man wearing a navy blue turtleneck sweatshirt with the sleeves rolled up
#8

Margaret Howell

84% match
Contemporary$$$$ · CheaperLondon, United Kingdom · est. 1970Made in UK

British designer label making relaxed shirting, tailoring and knitwear in traditional UK fabrics, independently run from London since 1970.

Why it's similar. Both brands focus on relaxed styles and high-quality natural fabrics, emphasizing simplicity.

A man wearing an all over printed Acne Studios jacket with a colorful sweater underneath along with a scarf and brown bag
#10

Acne Studios

81% match
Contemporary$$$$ · CheaperStockholm, Sweden · est. 1996Made in Italy

Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.

Why it's similar. Acne Studios shares a contemporary ethos and the use of luxe materials in its designs.

A woman wearing DEVEAUX NEW YORK tan buttoned trench coat
#16

DEVEAUX NEW YORK

$$$$ · CheaperNew York, United States · est. 2015Made in USA

Defunct New York luxury ready-to-wear label known for muted, modular American sportswear and tailoring; it closed in August 2023.

A woman wearing Raey oversized silk and wool shirt
#20

Raey

$$$ · CheaperLondon, United Kingdom · est. 2015

Minimalist London label, originally MatchesFashion's in-house line, acquired by new luxury group Hulcan in December 2025 and slated to relaunch in 2026.

A man wearing a black Sunspel t-shirt with jeans
#21

Sunspel

$$ · CheaperLong Eaton, United Kingdom · est. 1860Made in Portugal & England

British maker of plain, high-quality cotton and merino basics — T-shirts, polos and underwear — still sewn at its own Long Eaton factory.

A man wearing a Folk Clothing layered outfit with a brown cardigan and white button up and grey pants
#22

Folk Clothing

$$$ · CheaperLondon, United Kingdom · est. 2001Made in Asia

Independent London label founded in 2001 by Cathal McAteer, making detail-driven, muted menswear and womenswear in relaxed, comfort-first cuts.

A man bundled up wearing a dark grey COS jacket, scarf and pants walking in the snow
#24

Cos

$$ · CheaperLondon, United Kingdom · est. 2007Made in Spain

H&M Group's London-based minimalist label, known for architectural tailoring, knitwear and its premium Atelier runway capsule.

#26

Howlin'

· Cheaper
Common questions
What are the best cheaper alternatives to LEMAIRE?

A.P.C., Filippa K, Officine Generale lead our ranking. Want the LEMAIRE look for less? These 17 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.