disco
Want the GANT look for less? These 12 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
American menswear label built on button-down shirts cut with shorter hems to be worn untucked, now spanning knits, chinos and womenswear.
Why it's similar. Untuckit overlaps in style, silhouette, fit, and materials. They both offer preppy, classic looks with a focus on comfortable, stylish fits.
Founder-run Baton Rouge label making Southern-lifestyle basics — duck-logo graphic tees, polos, oxfords and quarter-zips — for men, women and kids.
Why it's similar. Southern Marsh works the same collegiate-prep uniform from Baton Rouge, with duck-logo polos, oxfords and quarter-zips at roughly half GANT's price and Gulf South rather than Ivy framing.
American preppy staples label, from chinos and oxford shirts to cashmere knits, revived under creative director Olympia Gayot.
Why it's similar. J. Crew sells the same chinos-and-oxford wardrobe for a lower ticket than GANT, but from a 1983 catalogue business with no crest or Ivy League backstory to lean on.
What changes. Wider womenswear and tailoring range, less logo-driven
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
Preppy American sportswear label founded by designer Tommy Hilfiger in 1985, owned by PVH Corp and spanning mainline and Tommy Jeans.
Why it's similar. Tommy Hilfiger built his 1985 label on the New England prep vocabulary GANT codified in New Haven, but with louder flag-logo colorblocking and department-store pricing.
British preppy "University Outfitters" label known for logo sweats, rugby shirts and tartan, owned by Frasers Group since 2019.
Why it's similar. Aligns with GANT's preppy, classic style and relaxed, tailored silhouette. Shares a focus on knitwear and cotton.
What changes. Cheaper, more overtly youth-logo focused
American footwear label behind the original 1935 Top-Sider boat shoe, now owned by Authentic Brands Group with Aldo Group running North America.
Why it's similar. Sperry's siped Top-Sider was invented in 1935 and shares GANT's New Haven roots, and the two-eye boat shoe remains the default footwear under GANT's chinos and oxfords.
Gap is the San Francisco-founded American casual basics label, known for denim, khakis, tees and logo sweatshirts for men, women and kids.
Why it's similar. Gap sells a stripped-down version of GANT's wardrobe, oxfords, khakis and crewnecks in neutral cotton, at roughly a third of the price from San Francisco since 1969.
American sportswear label founded in 1983, known for colorblocked sailing jackets and nautical-coded basics; trademark owned by Authentic Brands Group.
Why it's similar. Nautica's 1983 sailing-jacket origin gives it the coastal half of GANT's preppy vocabulary, with polos and oxfords running well under GANT's triple-digit New Haven shirting.
Gap Inc.'s premium label, reworking its 1970s safari and travel heritage into tailoring, leather outerwear and elevated basics.
Why it's similar. Banana Republic reworks 1970s safari heritage into the same tailored-casual middle ground as GANT, merino crews, oxford shirts and chinos, backed by Gap's retail scale and frequent discounting.
What changes. Less preppy signalling, more tailoring and outerwear
American denim company founded in 1853, known for the 501 jean and Trucker jacket and still headquartered in San Francisco.
Why it's similar. Levi's covers the denim GANT never really owned; a pair of 501s under a GANT rugby shirt is the most common way the two brands share an outfit.
Family-owned Maine outfitter making the Bean Boot, Boat and Tote bags, flannels and outdoor gear since 1912.
Why it's similar. Founded in Freeport in 1912, L.L.Bean predates GANT by 37 years and sells the outdoorsy end of the same New England prep look, from Bean Boots to flannel shirts.
Amsterdam-founded casualwear label, acquired out of bankruptcy by Bluestar Alliance in 2023 and now run as a licensing brand.
Why it's similar. Amsterdam-founded Scotch & Soda layers prints and washed casualwear over a similar smart-casual base, now run as a licensing brand after its 2023 sale out of bankruptcy.
Untuckit, Southern Marsh, J. Crew lead our ranking. Want the GANT look for less? These 12 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.