More premium alternatives to Jansport

● Updated August 2026 · 18 ranked picks
A dark red Jansport backpack with navy blue logo on a white background

Looking to step up from Jansport? These 18 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A man with dreads wearing a black Herschel logo t-shirt and green cargo pants
#1

Herschel Supply Co.

$$ · More premiumVancouver, Canada · est. 2009Made in China

The brothers Lyndon and Jamie Cormack founded Herschel Supply Co. in Vancouver, BC, in 2010. The company’s initial line of backpacks, duffels, totes, laptop sleeves, and hip bags, among other things, has since gained a worldwide following.

A navy blue Fjallraven backpack with a red logo on white background
#2

Fjallraven - Bags

$$ · More premiumÖrnsköldsvik, Sweden · est. 1960Made in Vietnam

Fjallraven is a Swedish brand known for its high-quality, classic-design and simple style and functional bags. You can expect high-value return with Fjallraven bags.

A grey Eastpak backpack on a white background
#3

Eastpak

$$ · More premiumBoston, USA · est. 1952Made in China

Eastpak is an American brand known for its wide range of functional, affordable backpacks and luggage. Expect good value and clean enough design with Eastpak.

A black Timbuk2 backpack with a red zipper on a white background
#4

Timbuk2

$$ · More premiumSan Francisco, USA · est. 1989Made in Vietnam

TImbuk2 in American brand known for its functional, customizable bags and accessories. Expect a modern, clean and minimalist and one of our fav bag brands for overall value.

A black North Face travel bag on a white background
#6

The North Face - Bags

$$$ · More premiumSan Francisco, USA · est. 1968Made in China

The North Face is an American brand known for its high-quality, durable outdoor gear and apparel.

A man wearing a black Columbia winter jacket and dark grey pants
#7

Columbia

$$ · More premiumPortland, USA · est. 1938Made in Vietnam

Columbia is an American outdoor clothing and footwear company that specializes in creating high-performance gear for a wide range of outdoor activities, from hiking and camping to fishing and skiing.

A army green Filson rucksack backpack on a white background
#8

Filson - Bags

$$$ · More premiumSeattle, USA · est. 1897Made in China

Filson is an American brand known for its high-quality, durable clothing and accessories for outdoor activities.

A man doing a high intensity trek on ice with heavy duty Mammut apparel and hiking gear
#10

Mammut

$$$$ · More premiumDintikon, Switzerland · est. 1862Made in Vietnam

Founded in 1862 by Kaspar Tanner, Mammut has been a mainstay of the climbing and alpine community ever since. It has since expanded into more alpine apparel so if you're looking for high-quality wear for harsh conditions, look no further.

A navy blue Burton rucksack backpack on a white background
#12

Burton

$$ · More premiumVermont, USA · est. 1977Made in China

Burton is an American brand known for its trendy, functional snowboarding gear and apparel. You'll find a line of bags in a range of styles from daily to travel (including larger format luggage).

A black Dakine backpack on a white backdrop
#16

Dakine

$$ · More premiumHawaii, United States · est. 1979Made in China

Dakine an American brand known for its functional, durable outdoor gear and apparel. They have a wide range of bags that aren't necessarily the most style but still hold good value and utility at the price point.

A man wearing a Sandqvist beige backpack and dark grey rain coat
#17

Sandqvist

$$$ · More premiumStockholm, Sweden · est. 2004Made in Europe

Sandqvist is a Swedish brand that is known for its minimalist and functional designs. Their backpacks, bags, and accessories are made from durable materials and are perfect for those who value both style and practicality.

Common questions
What are the best premium alternatives to Jansport?

Herschel Supply Co., Fjallraven - Bags, Eastpak lead our ranking. Looking to step up from Jansport? These 18 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.