Want the G-Star RAW look for less? These 9 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
Dutch denim label building jeans and casualwear from organic and recycled cotton, with published supply-chain and material information.
Why it's similar. Kuyichi is the other Dutch denim house here, started in Rotterdam in 2000 by a fair-trade organisation, and it publishes mill and material data G-Star has never put on a hangtag.
Los Angeles denim and lifestyle label founded in 1981, taken private in January 2026 with Authentic Brands Group holding 51% of its IP.
Why it's similar. Guess launched in 1981 with the stonewashed Marilyn three-zip jean and, like G-Star, sells denim-led logo casualwear, but at high-street prices well below the Elwood.
Danish high-street menswear brand under Bestseller, built on denim and everyday basics sold through roughly 1,000 stores worldwide.
Why it's similar. Denmark's Bestseller runs Jack & Jones as a denim-first high-street chain of roughly 1,000 stores, offering G-Star's European fits and washes at roughly half the price.
American denim and western workwear brand owned by Kontoor Brands, best known for its Cowboy Cut and bootcut jeans.
Why it's similar. Wrangler has built western denim in Greensboro since 1947, and its Cowboy Cut is the workwear opposite of G-Star's 3D-engineered Elwood while costing a fraction as much.
American minimalist label under PVH, known for logo-waistband underwear, denim and clean basics, with a revived Calvin Klein Collection runway line.
Why it's similar. Calvin Klein Jeans brings a logo-forward, minimalist five-pocket to mall pricing, typically $70-90 against the $120-plus G-Star charges for its raw and coated denim styles.
Why it's similar. Levi's invented the riveted five-pocket in 1873 that G-Star later re-engineered with twisted seams, and the 501 remains the reference point every raw-denim label measures against.
Amsterdam-founded casualwear label, acquired out of bankruptcy by Bluestar Alliance in 2023 and now run as a licensing brand.
Why it's similar. Another Amsterdam label, Scotch & Soda launched in 1985 four years before G-Star and works the same Dutch mix of denim, layered prints and slim-cut casualwear.
Preppy American sportswear label founded by designer Tommy Hilfiger in 1985, owned by PVH Corp and spanning mainline and Tommy Jeans.
Why it's similar. Tommy Jeans mines the same 1990s baggy-denim moment that made G-Star's Elwood a club staple, selling flag-logo carpenter and loose fits at mall-tier prices.
American workwear maker, family-owned since 1889, known for duck canvas jackets, bib overalls and hooded sweatshirts built for job-site durability.
Why it's similar. Carhartt's Detroit duck-canvas jackets and bib overalls come from the job-site workwear tradition G-Star mines for detailing, made continuously by the same family since 1889.
Kuyichi, Guess, Jack & Jones lead our ranking. Want the G-Star RAW look for less? These 9 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.