disco
Looking to step up from Hollister? These 10 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
California-born teen and young-adult retailer selling graphic tees, baggy denim, fleece and swim through roughly 300 US stores and pacsun.com.
Why it's similar. Both brands embody a surf and skate style, appealing to a youthful and casual audience.
What changes. Multi-brand retailer, less in-house logo identity
Reef is a California surf brand best known for cushioned flip-flops, sandals and beach-ready casual footwear.
Why it's similar. Reef shares a budget segment and surf-inspired aesthetic with colorful palettes and relaxed silhouettes.
Australian-founded surf label, owned by Authentic Brands Group since 2023, known for boardshorts, wetsuits and snow outerwear.
Why it's similar. Like Hollister, Quiksilver focuses on surf culture and casual, comfortable clothing.
What changes. Board-sport core rather than teen lifestyle range
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
California surf and lifestyle brand founded by Bob Hurley, known for Phantom boardshorts, graphic tees and beachwear, now owned by Bluestar Alliance.
Why it's similar. Hurley matches Hollister’s surf/skate style and relaxed, boxy silhouettes. They share a colorful palette and blend of cotton/technical materials.
What changes. Performance boardshorts focus, less denim
Australian surf brand from 1973, known for triple-stitched boardshorts, wetsuits and beach-print casualwear; now owned and licensed by Authentic Brands Group.
Why it's similar. Both brands share a strong connection to surf culture, offering laid-back and beach-inspired styles.
What changes. Wetsuits and hardgoods, no teen mall denim
Independent Los Angeles skate label built around Lord Nermal, the middle-finger-flipping cartoon cat, on graphic tees, hoodies and decks.
Why it's similar. Ripndip shares colorful palettes and casual surf/skate vibes, with a relaxed, boxy silhouette.
Southern California apparel brand making fishing shirts, boardshorts, tees and headwear rooted in sport-fishing and surf culture.
Why it's similar. Similar surf-inspired aesthetic and relaxed, boxy silhouettes. The use of cotton/technical materials aligns with Hollister.
Pittsburgh-based mall retailer known for affordable young-adult denim and casual basics, and parent of Aerie, Offline, Unsubscribed, and Todd Snyder.
Why it's similar. Both brands target young adults with casual and trendy clothing options.
What changes. Less surf/beach styling, more all-American basics
American skate footwear and apparel brand, founded in Anaheim in 1966 and owned by VF Corporation, known for the Old Skool and Sk8-Hi.
British label pairing vintage Americana with Japanese-style graphics, now privately controlled by co-founder Julian Dunkerton after its 2024 restructuring and stock market delisting.
PacSun, Reef, Quiksilver lead our ranking. Looking to step up from Hollister? These 10 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.