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Looking to step up from Bonobos? These 6 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Independent London label founded in 2001 by Cathal McAteer, making detail-driven, muted menswear and womenswear in relaxed, comfort-first cuts.
Why it's similar. Folk Clothing shares a contemporary style and focus on high-quality materials with Bonobos.
New York menswear label reworking American classics, founded in 2011 and owned by American Eagle Outfitters since 2015.
Why it's similar. Todd Snyder features a contemporary style and a focus on craftsmanship similar to Bonobos.
What changes. Pricier and more fashion-driven
Independent New York label making updated American workwear and prep staples, led by CEO Mickey Drexler and designer Somsack Sikhounmuong.
Why it's similar. Alex Mill shares a minimalist design aesthetic and use of premium natural fibers with Bonobos.
What changes. Higher price, relaxed fits, no fit-sample shops
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Kelly Slater's California surf label making relaxed men's and women's staples from organic, recycled and Fair Trade-certified materials.
Why it's similar. Kelly Slater and John Moore built Outerknown on traceable organic cotton and hemp sewn in Fair Trade Certified factories, with the Blanket Shirt as its signature piece.
Auckland menswear label founded in 2008, known for the cropped, tapered Zespy pant and pared-back streetwear in muted palettes.
Shanghai skate brand founded in 2014 by pro skaters, making 1990s-inflected streetwear, decks and hardware, with a Taikoo Li Qiantan flagship.
Folk Clothing, Todd Snyder, Alex Mill lead our ranking. Looking to step up from Bonobos? These 6 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.