Looking to step up from Howler Bros? These 8 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Vermont fly-fishing and wingshooting outfitter, founded 1856, selling rods, waders, country apparel and dog gear while closing roughly half its stores.
Why it's similar. Both brands cater to outdoor enthusiasts with a focus on quality materials and functional designs.
British outdoor and travel clothing brand selling recycled-fabric fleeces, shells and tees direct-to-consumer, planting a tree for every order.
Why it's similar. Passenger shares a strong alignment with Howler Bros in style, silhouette, palette, and cultural positioning. Both brands emphasize outdoor adventures, sustainability, and have a relaxed fit with earth tones.
Seattle outfitter founded in 1897, known for Mackinaw wool cruisers, waxed Tin Cloth outerwear and Rugged Twill leather-trimmed luggage.
Why it's similar. Both Howler Bros and Filson create high-quality, durable clothing geared towards outdoor activities.
Technical alpine apparel and equipment brand from Richmond, California, owned by Columbia Sportswear, known for Ghost Whisperer down and lightweight shells.
Why it's similar. Both are technical outdoor brands that prioritize functionality and ruggedness in their designs.
Copenhagen menswear label making "soft outdoor" staples — overshirts, fleeces, wool knits and packable jackets — in hard-wearing, responsibly sourced fabrics.
Why it's similar. Forét and Howler Bros both focus on sustainable outdoor clothing with technical features. They share similarities in style, palette, and materials.
American surf-inspired label from twin brothers Mike and Alex Faherty, known for soft board shorts, sun-washed knits and relaxed beachwear.
Why it's similar. Faherty, launched in 2013 by twin brothers Mike and Alex, covers the surf side of Howler's DNA without the fly rod: soft board shorts and sun-washed knits over technical snapshirts.
American activewear label from Encinitas, California, making surf- and yoga-inspired technical knits sold direct-to-consumer and through its own growing store network.
Why it's similar. Vuori answers the same coastal-active brief from Encinitas, but its 2015 launch bet on stretch performance knits for training, where Howler's fabrics are cut for casting and paddling.
Canadian technical outerwear brand from North Vancouver, known for Gore-Tex Alpha SV shells, Atom midlayers and its Veilance and LEAF sublines.
Why it's similar. Arc'teryx is the alpine opposite pole: North Vancouver Gore-Tex shells engineered for storms, where Howler's Austin studio filters function through vintage Latin American graphics and Gulf Coast heat.
Orvis, Passenger, Filson lead our ranking. Looking to step up from Howler Bros? These 8 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.