More premium alternatives to Howler Bros

● Updated July 2026 · 8 ranked picks
A man wearing Howler Bros lombok : bone white terry t-shirt

Looking to step up from Howler Bros? These 8 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A man leaning against a wall wearing an Orvis plaid shirt and overcoat with workwear pants
#2

Orvis

87% match
Outdoor / Technical$$$ · More premiumManchester, USA · est. 1856Made in Asia

Orvis is a specialty retailer that offers a wide range of outdoor gear, clothing, and home goods.

Why it's similar. Both brands cater to outdoor enthusiasts with a focus on quality materials and functional designs.

A man wearing passenger ocean current black way ripstop short sleeve shirt
#3

Passenger

86% match
Outdoor / Technical$$$ · More premiumBrighton, England · est. 2012Made in Asia

Passenger is known for its adventure-inspired clothing, designed for those who love the outdoors and travel. The brand emphasizes sustainability, using eco-friendly materials and ethical manufacturing practices.

Why it's similar. Passenger shares a strong alignment with Howler Bros in style, silhouette, palette, and cultural positioning. Both brands emphasize outdoor adventures, sustainability, and have a relaxed fit with earth tones.

A black pair of contemporary Filson black boots on a white background
#4

Filson

85% match
Outdoor / Technical$$$ · More premiumSeattle, USA · est. 1897Made in China

Filson is known for its classic and high-quality style but in most cases, not as durable and outdoor-oriented as most on this list. You'll find a great variety of boots and reliable outdoor clothes for whatever the activity is.

Why it's similar. Both Howler Bros and Filson create high-quality, durable clothing geared towards outdoor activities.

#8

Mountain Hardwear

80% match
Outdoor / Technical$$$ · More premiumRichmond, United States · est. 1993Made in Asia

Mountain Hardwear is a well-known brand that specializes in outdoor clothing and gear. Their products are known for their durability, functionality, and high-performance materials that can withstand harsh weather conditions.

Why it's similar. Both are technical outdoor brands that prioritize functionality and ruggedness in their designs.

A man wearing Forét hush ss shirt - washed black
#10

Forét

78% match
Outdoor / Technical$$$ · More premiumCopenhagen, Denmark · est. 2014Made in Portugal

Forét is known for its sustainable, nature-inspired clothing that emphasizes simplicity and functionality.

Why it's similar. Forét and Howler Bros both focus on sustainable outdoor clothing with technical features. They share similarities in style, palette, and materials.

A man wearing a Vuori outfit sitting on a bridge with a white shirt and dark grey shorts
#15

Vuori

$$$ · More premiumEncinitas, USA · est. 2015Made in China

Vuori is an American activewear brand known for its comfortable and versatile clothing, made from eco-friendly and sustainable materials, and designed for all types of activities.

Common questions
What are the best premium alternatives to Howler Bros?

Orvis, Passenger, Filson lead our ranking. Looking to step up from Howler Bros? These 8 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.