disco
Looking to step up from Nautica? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Preppy American sportswear label founded by designer Tommy Hilfiger in 1985, owned by PVH Corp and spanning mainline and Tommy Jeans.
Why it's similar. Both brands exhibit a classic American style with a focus on preppy aesthetics.
The core preppy sportswear line of Ralph Lauren Corporation, known for pony-logo mesh polo shirts, oxford button-downs and Ivy League–rooted staples.
Why it's similar. Ralph Lauren has sold the pony-logo mesh polo since 1967, sixteen years before Nautica opened, and its oxford shirts and rugby stripes cost a clear step more.
What changes. Notably pricier with deeper tailoring and heritage lines
French sportswear house behind the crocodile-logo L.12.12 polo, blending tennis heritage with contemporary streetwear collections.
Why it's similar. Lacoste got to the logo polo first: Rene Lacoste's crocodile has sat on the L.12.12 since 1933, half a century before Nautica put spinnakers on a windbreaker.
What changes. French sport house, higher price, more streetwear crossover
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
American-founded, Stockholm-based preppy sportswear label known for oxford button-downs, rugby shirts, chinos and knitwear, owned by Swiss group Maus Frères.
Why it's similar. Both GANT and Nautica offer classic American sportswear with tailored fits.
What changes. Higher price and dressier, Euro-leaning styling
British 1924 outerwear house known for waxed-cotton motorcycle jackets, acquired by sportswear brand Castore from INEOS in August 2025.
Why it's similar. Belstaff has waxed cotton for weather protection since 1924, and its Trialmaster jacket answers the same all-weather brief as Nautica's sailing shells at several times the price.
American maker of military-spec leather and nylon flight jackets, family-run in New York since 1975 and a longtime US military supplier.
Why it's similar. Cockpit USA has sewn military-spec leather and nylon flight jackets in New York since 1975, supplying the real thing where Nautica borrows outerwear codes for sportswear.
Seattle-based performance running brand owned by Berkshire Hathaway, known for the Ghost, Glycerin, Adrenaline GTS and Hyperion shoe franchises.
Why it's similar. Brooks is a Seattle running specialist owned by Berkshire Hathaway, overlapping with Nautica only on performance-fabric basics; its Ghost and Adrenaline GTS shoes are the real draw.
Founded in 1818, Brooks Brothers is America's oldest apparel brand, making preppy tailoring, Oxford shirts, and suiting under creative director Michael Bastian.
Why it's similar. America's oldest clothier, founded in 1818, Brooks Brothers sells the tailored, Ivy-rooted version of Nautica's preppy staples, with oxford shirts and blazers at multiples of the price.
Richmond, Virginia menswear label founded in 2009, best known for European-milled dress and casual shirts in multiple fits, plus knitwear and tailoring.
Why it's similar. Ledbury cuts its Richmond, Virginia shirts from European-milled cloth in several fits, an upgrade path for anyone who wears Nautica's oxfords but wants finer fabric and finishing.
Tommy Hilfiger, Polo Ralph Lauren, Lacoste lead our ranking. Looking to step up from Nautica? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.