disco
Want the Sunspel look for less? These 7 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.
Why it's similar. Self-taught tailor Oliver Spencer has cut brushed-cotton shirts and fine-gauge knits from British and Italian mill cloth since 2002, a dressier London counterpart to Sunspel's plain basics.
Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.
Los Angeles label founded in 2012, known for premium denim and pared-back ready-to-wear blending California ease with European tailoring.
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
Archive-driven shirting line from American shirtmaker Gitman Bros., launched in 2008 and built on heritage fabrics and US-made button-downs.
Montreal minimal-basics label from 2012, now an online-only brand after its parent's insolvency and the 2025 sale of its IP to Lamour Group.
Vancouver-based athletic-wear brand making Canadian-made terry sweats, Pima jersey tees and minimal, logo-light training staples.
Independent Nottingham menswear label reworking British and mid-century workwear into relaxed, well-made staples like its Bakers Jacket and Aston trousers.
Oliver Spencer, Norse Projects, FRAME lead our ranking. Want the Sunspel look for less? These 7 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
Community recommendations
We're always discovering new labels. Suggest a brand we should look into.
Own a brand?
Spotted outdated information?