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Want the Abercrombie & Fitch look for less? These 12 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
American preppy staples label, from chinos and oxford shirts to cashmere knits, revived under creative director Olympia Gayot.
Why it's similar. Both J. Crew and Abercrombie & Fitch emphasize a preppy and classic styling that appeals to a similar target demographic.
What changes. Higher price and more workwear/office-ready pieces
Gap is the San Francisco-founded American casual basics label, known for denim, khakis, tees and logo sweatshirts for men, women and kids.
Why it's similar. Both Gap and Abercrombie & Fitch offer casual styles with a focus on comfort and versatility.
What changes. Less body-conscious fit range, more all-ages
Founder-run Baton Rouge label making Southern-lifestyle basics — duck-logo graphic tees, polos, oxfords and quarter-zips — for men, women and kids.
Why it's similar. Southern Marsh has sold duck-logo tees, polos and quarter-zips out of Baton Rouge since 2008, hitting the collegiate-Southern look Abercrombie chases at graphic-tee prices rather than $90 denim ones.
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American preppy lifestyle brand known for its pink whale logo, Shep Shirts, polos and bright coastal-inspired sportswear.
Why it's similar. Vineyard Vines was started in 1998 by two brothers who quit their New York jobs to sell neckties on Martha's Vineyard, and its pink whale now sits where Abercrombie's moose does.
American menswear label built on button-down shirts cut with shorter hems to be worn untucked, now spanning knits, chinos and womenswear.
Why it's similar. Untuckit solves one problem Abercrombie never designed around, shirt length, cutting button-downs with shorter hems for untucked wear from a 2011 New York base now spanning chinos and womenswear.
British preppy "University Outfitters" label known for logo sweats, rugby shirts and tartan, owned by Frasers Group since 2019.
Why it's similar. Jack Wills built the British version of the Abercrombie playbook, logo sweats, rugby shirts and university-town stores, from Salcombe in 1999, and now sits inside Frasers Group.
Pittsburgh-based mall retailer known for affordable young-adult denim and casual basics, and parent of Aerie, Offline, Unsubscribed, and Todd Snyder.
Why it's similar. American Eagle is Abercrombie's nearest mall rival, a Pittsburgh denim specialist since 1977 whose jeans undercut Abercrombie's $90-110 Curve Love pairs while chasing the same young-adult fit obsession.
What changes. Skews more teen/campus, less elevated recent styling
American sportswear label founded in 1983, known for colorblocked sailing jackets and nautical-coded basics; trademark owned by Authentic Brands Group.
Why it's similar. Nautica trades Abercrombie's Ivy-preppy signals for sailing ones, colorblocked jackets, flags and rope motifs, from a 1983 New York label now licensed through Authentic Brands rather than designed in-house.
California-born teen and young-adult retailer selling graphic tees, baggy denim, fleece and swim through roughly 300 US stores and pacsun.com.
Why it's similar. PacSun's Newport Beach roots give it a California surf-skate accent Abercrombie's East Coast prep lacks, though both sell baggy denim, fleece and graphic tees to the same mall teenager.
American denim company founded in 1853, known for the 501 jean and Trucker jacket and still headquartered in San Francisco.
Why it's similar. Levi's supplies the reference point Abercrombie's denim is measured against, the 501 dating to 1873, and its core five-pocket jeans sit below Abercrombie's $90-110 ticket.
Gap Inc.'s premium label, reworking its 1970s safari and travel heritage into tailoring, leather outerwear and elevated basics.
Why it's similar. Banana Republic, Gap Inc.'s premium sibling founded in 1978, pitches the safari-and-travel version of American classics, tailoring and leather outerwear for the shopper who has aged out of Abercrombie.
American denim-led casualwear brand, relaunched by J.Crew in 2006 from a 1937 Massachusetts workwear name and still part of J.Crew Group.
Why it's similar. Madewell revives a 1937 Massachusetts workwear name as J.Crew's denim-led line, overlapping Abercrombie on high-rise jeans and cotton basics while skewing women-first and a little more downtown.
J. Crew, Gap, Southern Marsh lead our ranking. Want the Abercrombie & Fitch look for less? These 12 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.