Want the Abercrombie & Fitch look for less? These 12 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
American preppy staples label, from chinos and oxford shirts to cashmere knits, revived under creative director Olympia Gayot.
Why it's similar. Both J. Crew and Abercrombie & Fitch emphasize a preppy and classic styling that appeals to a similar target demographic.
Gap is the San Francisco-founded American casual basics label, known for denim, khakis, tees and logo sweatshirts for men, women and kids.
Why it's similar. Both Gap and Abercrombie & Fitch offer casual styles with a focus on comfort and versatility.
Founder-run Baton Rouge label making Southern-lifestyle basics — duck-logo graphic tees, polos, oxfords and quarter-zips — for men, women and kids.
Why it's similar. Founder-run Baton Rouge label selling duck-logo graphic tees, polos, oxfords and quarter-zips at the same low-to-mid price as A&F, with a Southern-preppy slant.
American preppy lifestyle brand known for its pink whale logo, Shep Shirts, polos and bright coastal-inspired sportswear.
Why it's similar. Both brands emphasize a preppy aesthetic and colorful designs that cater to a similar lifestyle.
American menswear label built on button-down shirts cut with shorter hems to be worn untucked, now spanning knits, chinos and womenswear.
Why it's similar. Mid-priced American menswear built on button-downs cut short to wear untucked, now with polos, knits and chinos — a more focused take on A&F's casual shirting.
British preppy "University Outfitters" label known for logo sweats, rugby shirts and tartan, owned by Frasers Group since 2019.
Why it's similar. British 'University Outfitters' label with logo hoodies, rugby shirts and cable knits — the UK equivalent of A&F's collegiate era, at a similar low-to-mid price.
Pittsburgh-based mall retailer known for affordable young-adult denim and casual basics, and parent of Aerie, Offline, Unsubscribed, and Todd Snyder.
Why it's similar. Pittsburgh mall retailer at the identical price tier, competing head-on with A&F on young-adult denim fits, washes, tees and hoodies.
American sportswear label founded in 1983, known for colorblocked sailing jackets and nautical-coded basics; trademark owned by Authentic Brands Group.
Why it's similar. Low-to-mid American sportswear in nautical codes — sailing jackets, oxford shirts, pique polos and chino shorts — overlapping A&F's casual preppy basics.
California-born teen and young-adult retailer selling graphic tees, baggy denim, fleece and swim through roughly 300 US stores and pacsun.com.
Why it's similar. California teen and young-adult retailer at the same price tier, trading in graphic tees, fleece, baggy denim and swim for A&F's younger shopper.
American denim company founded in 1853, known for the 501 jean and Trucker jacket and still headquartered in San Francisco.
Why it's similar. The denim specialist at a comparable price, with 501, 511, Ribcage and loose 90s cuts covering the jeans A&F shoppers buy most.
Gap Inc.'s premium label, reworking its 1970s safari and travel heritage into tailoring, leather outerwear and elevated basics.
Why it's similar. Gap Inc.'s premium label offers the grown-up version of A&F's wear-to-work direction: tailoring, cashmere, linen suiting and wide-leg trousers a tier up in price.
American denim-led casualwear brand, relaunched by J.Crew in 2006 from a 1937 Massachusetts workwear name and still part of J.Crew Group.
Why it's similar. Denim-led J.Crew Group sibling with straight, wide-leg and barrel jeans, chore coats and knitwear — close to A&F's casual core at mid-tier pricing.
J. Crew, Gap, Southern Marsh lead our ranking. Want the Abercrombie & Fitch look for less? These 12 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.