
Forét
Copenhagen menswear label making "soft outdoor" staples — overshirts, fleeces, wool knits and packable jackets — in hard-wearing, responsibly sourced fabrics.
Why it's similar. Very close in terms of palette, materials, and styling intentions.

Looking to step up from Fatface? These 7 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

Copenhagen menswear label making "soft outdoor" staples — overshirts, fleeces, wool knits and packable jackets — in hard-wearing, responsibly sourced fabrics.
Why it's similar. Very close in terms of palette, materials, and styling intentions.

Vermont fly-fishing and wingshooting outfitter, founded 1856, selling rods, waders, country apparel and dog gear while closing roughly half its stores.
Why it's similar. Similar style focus, materials, and sustainability ethos.
What changes. Pricier and built around fishing gear

British outdoor and travel clothing brand selling recycled-fabric fleeces, shells and tees direct-to-consumer, planting a tree for every order.
Why it's similar. Highly aligned in style, materials, and sustainability focus.
What changes. DTC only, more outdoor-technical and youth-leaning
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British independent label known for boldly printed, colourful womenswear and childrenswear, sold online, by catalogue and through partners including Nordstrom and Next.

British label pairing vintage Americana with Japanese-style graphics, now privately controlled by co-founder Julian Dunkerton after its 2024 restructuring and stock market delisting.

British heritage outerwear label founded in 1894, best known for waxed cotton and quilted country jackets.
What changes. Outerwear specialist at a higher price

American retailer founded in 1892, selling casual contemporary apparel — denim, trousers and YPB activewear — and parent of Hollister and Gilly Hicks.
Forét, Orvis, Passenger lead our ranking. Looking to step up from Fatface? These 7 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
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