86% matchStory mfg.
Naturally dyed craft pieces made with Indian artisans
What changes: Softer earthy palette and higher price, less streetwear
Brand profile
Rastah
Lahore streetwear label applying Pakistani handloom weaving, block printing and hand embroidery to hoodies, shirting and statement outerwear.
LahoreOrigin
MenswearFocus
StreetwearStyle
$$$Price
What to know about Rastah
Craft techniques carry the design
Handloom weaving, wood block printing and hand embroidery are applied to hoodies, sweatshirts and shirting, so the surface work is what distinguishes each piece.
Started as a fabric business
The three Ahmad cousins first planned to sell Pakistani handwoven cloth in 2018 before turning it into garments, which explains the textile-first approach.
Artisans named, not implied
Campaigns credit the makers behind the pieces, and the label's embroidered shirting and velvet outerwear have reached wearers like Justin Bieber and Seth Rollins.
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What changes: Deadstock/upcycling focus, runway-led rather than handloom
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Brand facts
Rastah is a Lahore streetwear label founded in 2018 by cousins Zain, Ismail and Adnan Ahmad, who first planned to sell Pakistani handwoven fabric before pivoting to clothing. Creative director Zain Ahmad builds collections around handloom weaving, wood block printing and hand embroidery, applied to hoodies, sweatshirts, embroidered shirting and heavily worked outerwear. Campaigns credit the artisans who make the pieces. Justin Bieber has worn an embroidered button-down, and WWE's Seth Rollins wore a velvet coat from the Golden Peacock collection on Monday Night Raw.
- Founded
- 2018
- Origin
- Lahore, Pakistan
- Made in
- Pakistan
- Price
- $$$
- Focus
- Menswear
- Facts checked
- August 2026
- Styles
- Streetwear, Avant-garde, Workwear / Heritage