Rastah

Rastah is a Lahore streetwear label founded in 2018 by cousins Zain, Ismail and Adnan Ahmad, who first planned to sell Pakistani handwoven fabric before pivoting to clothing. Creative director Zain Ahmad builds collections around handloom weaving, wood block printing and hand embroidery, applied to hoodies, sweatshirts, embroidered shirting and heavily worked outerwear. Campaigns credit the artisans who make the pieces. Justin Bieber has worn an embroidered button-down, and WWE's Seth Rollins wore a velvet coat from the Golden Peacock collection on Monday Night Raw.