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Want the OVO look for less? These 7 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
Los Angeles-based streetwear label known for monochrome palettes and occult, religious and militaristic graphics on tees, hoodies and headwear.
Why it's similar. Both brands share a streetwear aesthetic with a focus on graphic-heavy designs and a dark palette.
Ottawa-based streetwear brand founded in 2008, mixing graphic-led menswear, sportswear and technical outerwear made for Canadian weather.
Why it's similar. Calum Green founded Raised by Wolves in Ottawa in 2008, the same year as OVO, building graphic menswear and technical outerwear made for Canadian winters.
Boston-born sneaker boutique and in-house apparel label known for its hidden-storefront concept and collaborations with Nike, New Balance and Puma.
Why it's similar. Both brands capture urban culture through their relaxed, boxy styles and vibrant color choices.
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Independent New York menswear label from Brendon Babenzien and Estelle Bailey-Babenzien, blending skate, surf, punk and Ivy tailoring with transparent sourcing.
Why it's similar. Both brands embrace relaxed styles and a mid-range pricing model, appealing to streetwear fans.
Los Angeles streetwear label founded in 2016 by rapper YG, built on West Coast graphics, logo tees, hoodies and lifestyle basics.
Why it's similar. Both brands have a relaxed fit and are situated within the urban streetwear scene.
London skate brand founded in 2009 by Lev Tanju, known for Tri-Ferg graphics, VHS-era humour and weekly Friday drops.
Montreal design studio turned label making pared-back essentials and limited-run collaborations with New Balance, Reebok, Vans and A.P.C.
Black Scale, Raised by Wolves, Bodega lead our ranking. Want the OVO look for less? These 7 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.