More premium alternatives to Hell Bunny

Updated August 2026 · 11 ranked picks
A woman wearing Hell Bunny printed black viscose blouse

Looking to step up from Hell Bunny? These 11 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A man wearing VIDEO STORE APPAREL video store apparel off-white mega puff hoodie
#1

VIDEO STORE APPAREL

85% match
Heritage$$$ · More premiumLos Angeles, United States · est. 2021Made in USA

Kevin Abstract's streetwear label, turning VHS-era Americana into logo-heavy fleece, hoodies, varsity knits and graphic tees.

Why it's similar. Both brands share a love for vintage-inspired designs and playful aesthetics.

A man wearing an affliction t-shirt in pink and grey
#3

Affliction

80% match
Gothic / Punk$$ · More premiumSeal Beach, United States · est. 2005Made in USA

American graphic apparel label from Seal Beach known for tattoo-style print tees, distressed washes and long-running ties to MMA and hard rock.

Why it's similar. Affliction aligns with Hell Bunny's edgy and alternative style, catering to a similar demographic.

A man wearing a Ksubi graphic t-shirt in white with blue jeans
#5

Ksubi

79% match
Streetwear$$$ · More premiumSydney, Australia · est. 1999Made in Asia

Australian denim label known for distressed jeans, the box-cross logo and a rebellious streetwear aesthetic, now operated largely from Los Angeles.

Why it's similar. Both brands target edgy aesthetics and casual silhouettes, appealing to a rebellious spirit.

A man wearing an Iron Fist black outfit
#6

Iron Fist

78% match
Gothic / Punk$$ · More premiumSan Diego, United States · est. 2001Made in Asia

San Diego footwear and apparel brand known for platform shoes and graphics covered in skulls, gore and tattoo-style artwork.

Why it's similar. Iron Fist possesses an edgy gem that resonates with Hell Bunny's gothic and punk essence.

#8

Howlin'

76% match
Contemporary · More premium

Why it's similar. Shared commitment to premium natural fibers and colorful designs, though distinct in style.

A woman wearing a white Fiorucci logo t-shirt with tight-fitting jeans
#10

Fiorucci

73% match
Contemporary$$$ · More premiumMilan, Italy · est. 1967

Italian label founded in 1967, now owned by Dona Bertarelli and designed by Francesca Murri, known for Angels graphics, prints and denim.

Why it's similar. Both emphasize colorful designs and playful aesthetics, appealing to a youthful market.

A woman wearing House of Harlow 1960 hera necklace
#13

House of Harlow 1960

$$$ · More premiumLos Angeles, United States · est. 2008Made in USA, China, India

Nicole Richie's Los Angeles label, founded in 2008, making bohemian 1960s- and 70s-inflected jewelry, clothing and accessories, largely sold through Revolve.

Tripp NYC model in black chained cargo pants with a studded skull backpack
#15

Tripp NYC

$$ · More premiumNew York City, United States · est. 1984Made in USA

New York alternative label known for punk- and goth-inflected bondage pants, plaid and PVC separates, and studded outerwear.

Common questions
What are the best premium alternatives to Hell Bunny?

VIDEO STORE APPAREL, Affliction, Ksubi lead our ranking. Looking to step up from Hell Bunny? These 11 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.