More premium alternatives to Hell Bunny

Updated September 2026 · 9 ranked picks
A woman wearing Hell Bunny printed black viscose blouse

Looking to step up from Hell Bunny? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

A man wearing VIDEO STORE APPAREL video store apparel off-white mega puff hoodie
#1

VIDEO STORE APPAREL

85% match
Heritage$$$ · More premiumLos Angeles, United States · est. 2021Made in USA

Kevin Abstract's streetwear label, turning VHS-era Americana into logo-heavy fleece, hoodies, varsity knits and graphic tees.

Why it's similar. Both brands share a love for vintage-inspired designs and playful aesthetics.

A man wearing a Ksubi graphic t-shirt in white with blue jeans
#3

Ksubi

79% match
Streetwear$$$ · More premiumSydney, Australia · est. 1999Made in Asia

Australian denim label known for distressed jeans, the box-cross logo and a rebellious streetwear aesthetic, now operated largely from Los Angeles.

Why it's similar. Both brands target edgy aesthetics and casual silhouettes, appealing to a rebellious spirit.

On saleUp to 85% off at SSENSE.See sales →
A man wearing an Iron Fist black outfit
#4

Iron Fist

78% match
Gothic / Punk$$ · More premiumSan Diego, United States · est. 2001Made in Asia

San Diego footwear and apparel brand known for platform shoes and graphics covered in skulls, gore and tattoo-style artwork.

Why it's similar. Iron Fist possesses an edgy gem that resonates with Hell Bunny's gothic and punk essence.

What changes. Footwear-led rather than dressmaking

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A man wearing a striped Howlin wool sweater, a navy blue overcoat and red pants
#6

Howlin

76% match
Contemporary$$$ · More premiumAntwerp, Belgium · est. 2009Made in United Kingdom

Antwerp knitwear label from the Morrison family, making colourful Shetland, mohair and lambswool sweaters, hats and scarves in Scotland, Ireland and Belgium.

Why it's similar. Shared commitment to premium natural fibers and colorful designs, though distinct in style.

On saleUp to 50% off at Cultizm and Lost & Found.See sales →
A woman wearing a white Fiorucci logo t-shirt with tight-fitting jeans
#8

Fiorucci

73% match
Contemporary$$$ · More premiumMilan, Italy · est. 1967

Italian label founded in 1967, now owned by Dona Bertarelli and designed by Francesca Murri, known for Angels graphics, prints and denim.

Why it's similar. Both emphasize colorful designs and playful aesthetics, appealing to a youthful market.

Tripp NYC model in black chained cargo pants with a studded skull backpack
#12

Tripp NYC

$$ · More premiumNew York City, United States · est. 1984Made in USA

New York alternative label known for punk- and goth-inflected bondage pants, plaid and PVC separates, and studded outerwear.

What changes. Bondage separates and PVC over swing dresses

Common questions
What are the best premium alternatives to Hell Bunny?

VIDEO STORE APPAREL, Ksubi, Iron Fist lead our ranking. Looking to step up from Hell Bunny? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

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