Want the Theory look for less? These 9 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
Bassike is an Australian fashion brand known for its minimalist, modern aesthetic and commitment to natural and sustainable materials. Their clothes are characterized by clean lines, neutral colors, and a mix of relaxed and tailored pieces.
Why it's similar. Bassike shares a minimalist aesthetic with a similar focus on high-quality natural fibers and sustainable practices.
Norse Projects is a contemporary clothing brand based in Copenhagen. Founded in 2004, the brand came together as a blend of streetwear, classic workwear and high-end fashion, all styled with a minimalist Scandinavian touch.
Why it's similar. Strong minimalist style, similar fit, and sustainable materials in the same mid-range price segment.
Cos (“Collection Of Style”) is known for its minimalist design influenced by Scandinavian and Japanese timeless style. They're a more seasonal and mature alternative to parent company H&M's fast-fashion approach.
Why it's similar. Cos aligns closely with Theory's minimalist design and focus on neutral palettes.
Kotn started with a simple goal to create the perfect t-shirt, with quality, price, and integrity of the people who made it.
Why it's similar. Fits well with minimalist style and sustainability focus, with similar materials and fit.
NHIM Apparel is a clothing brand that is known for its minimalist and modern designs. Their pieces are made with high-quality materials and are designed to be versatile and timeless, making them perfect for everyday wear.
Why it's similar. Minimalist, tailored pieces with a focus on versatile, sustainable materials.
Uniqlo is a major Japanese fashion brand known for its affordable, high-quality basics and casual wear (among many other everyday items). Expect a modern and minimalist style with a focus on fit, comfort and versatility.
Everlane is an American fashion brand known as a leader in the Direct to Consumer space by offering stylish line of clothing at affordable prices. The style is characterized by a minimalist aesthetic with clean lines and neutral colors.
Zara is a Spanish fashion brand known for its affordable, on-trend designs and fast fashion approach. With Zara, you'll get access to the latest trends and styles at a fraction of the typical price point.
Muji is a Japanese retailer known for it's simple, high-quality and affordable clothing (and household goods). Expect a minamilist aesthetic with a focus on functional and versatile pieces that can be worn on a variety of occasions.
Bassike, Norse Projects, Cos lead our ranking. Want the Theory look for less? These 9 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.