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Want the JNCO look for less? These 9 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
Graffiti-rooted American streetwear brand founded by Marc Ecko in 1993, known for its rhino logo, graphic tees and hoodies.
Why it's similar. Both brands are rooted in the streetwear culture and share a bold graphic style.
What changes. Graphic tees and rhino logo lead; less denim-specialist
Russell Simmons's 1992 New York label that fused preppy sportswear with hip-hop styling; sold to Kellwood in 2004 and now dormant.
Why it's similar. Both brands offer oversized fits and colorful streetwear that reflects urban lifestyle.
British streetwear brand from Birmingham making logo-driven hoodies and tracksuits, majority-owned by Iconix International since 2023.
Why it's similar. Hoodrich is closely aligned with JNCO's oversized and boxy silhouettes and shares a colorful palette. Both brands focus heavily on urban streetwear culture.
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Hip-hop apparel label founded in 1999 by Jay-Z and Damon Dash, known for logo-heavy denim, tees and outerwear; now Iconix-owned.
Why it's similar. Both are recognized for their relaxed styles and urban aesthetic in streetwear fashion.
What changes. Celebrity hip-hop positioning, less subculture skate/rave
Family-owned East London streetwear brand, founded 1991, making graphic tees, hoodies, tracksuits and denim rooted in UK music subculture.
Why it's similar. The brand's edgy and colorful streetwear aligns with JNCO's style. They both have a relaxed fit and a focus on bold, urban designs.
What changes. Cheaper, club/alt-scene rather than US skate heritage
50 Cent's apparel label, launched in 2003 with Marc Ecko and now an online-only line of logo tees, hoodies and tracksuits.
Why it's similar. 50 Cent launched G-Unit Clothing in 2003 with Marc Ecko of Ecko Unltd, pricing tees at $29.50 as a nod to his name and selling the baggy jerseys JNCO's jeans went under.
American streetwear label founded in 1999, blending hip-hop, skate and art in graphic tees, fleece and denim; owned by Mad Engine since 2017.
Why it's similar. Both JNCO and LRG share a commitment to bold streetwear aesthetics and relaxed fits.
What changes. Art-driven graphics, tamer leg openings
Hong Kong streetwear label founded in 2003 by Edison Chen and Kevin Poon, blending Chinese motifs with Nike and other collaborations.
Why it's similar. Clot shares a similar relaxed fit and colorful palette, with significant streetwear influence.
Empyre is Zumiez's in-house skate label, known for low-priced baggy denim, cargos, graphic tees and hoodies sold only through Zumiez.
Why it's similar. Like JNCO, Empyre builds around wide-leg skate denim, but sells its baggy, carpenter and cargo fits under $60 exclusively through Zumiez to teenage skaters.
Ecko Unltd., Phat Farm, Hoodrich lead our ranking. Want the JNCO look for less? These 9 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.