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Chicago sneaker and streetwear boutique founded in 2002 in Hyde Park, now in the West Loop, with its own graphic apparel line.
Why it's similar. Corey Gilkey named the shop after its Hyde Park address in 2002, the year Undefeated opened, and it sells Nike and adidas beside an in-house line.
What changes. Chicago-rooted, smaller retail footprint and fewer Nike projects








