When looking for brands like Vilebrequin, consider incorporating OAS Swimwear, Orlebar Brown, and Scotch & Soda into your wardrobe. These brands share a commitment to quality, vibrant styles, and relaxed silhouettes that capture the essence of luxury beachwear. Vilebrequin is renowned for its stylish swim trunks, emphasizing bright colors and premium materials, making it a favorite among those who appreciate elegance by the sea. Explore these brands to discover fabulous alternatives that align with your beach style while keeping sustainability and trendiness in mind.
LVMH-owned Florentine house known for kaleidoscopic prints, silk scarves and jet-set resortwear, led by artistic director Camille Miceli since 2021.
Why it's similar. Near-identical luxury style, shared emphasis on vibrant palettes and high-quality materials.
Milan luxury house founded in 1968, known for paisley prints, jacquard scarves and bohemian Italian tailoring under creative director Marco De Vincenzo.
Why it's similar. Luxury style, colorful palette, and premium fabrics align closely with Vilebrequin.
Swedish resortwear label founded in 2010, known for swim trunks and terry camp-collar shirts in retro prints and faded colour.
Why it's similar. OAS Swimwear shares a colorful palette and a relaxed silhouette that emphasizes comfort and style, much like Vilebrequin.
Tyler, The Creator's luxury lifestyle label, now focused on fragrance, accessories and collaborations after ending full clothing collections in December 2025.
Why it's similar. Colorful palette, premium materials, and relaxed fit share similarities with Vilebrequin.
British label known for tailored men's swim shorts and resortwear, founded in 2007 and majority-owned by Chanel since 2018.
Why it's similar. Orlebar Brown presents a tailored yet relaxed style in beach and swimwear, similar to Vilebrequin's stylish offerings.
Copenhagen womenswear label founded in 2018 by Emilie Helmstedt, known for hand-painted prints, colourful knitwear and craft-driven, sustainably sourced collections.
Why it's similar. Colorful, playful designs with sustainable practices align well.
London label founded in 2021 by Rose Colcord, making cotton pointelle lingerie and basics with lace trim.
Why it's similar. Playful, colorful designs with a focus on sustainable materials resonate with Vilebrequin’s ethos.
Amsterdam-founded casualwear label, acquired out of bankruptcy by Bluestar Alliance in 2023 and now run as a licensing brand.
Why it's similar. Scotch & Soda embodies a colorful style in its relaxed fit swimwear, paralleling Vilebrequin's vibrant offerings.
Defunct New York womenswear label known for floral silk dresses and lace detailing; parent Vince Holding Corp wound it down in early 2023.
Why it's similar. Shares luxury style, relaxed fit, and premium materials.
Why it's similar. Colorful palette and sustainable materials overlap significantly.
Brazilian womenswear label known for bold tropical prints and carioca-inspired dresses, now the flagship brand of fashion group Azzas 2154.
American surf-inspired label from twin brothers Mike and Alex Faherty, known for soft board shorts, sun-washed knits and relaxed beachwear.
New York label making men's and women's luxury swim and resortwear, from quick-dry trunks to linen shirting, founded in 2009.
New York menswear label reworking American classics, founded in 2011 and owned by American Eagle Outfitters since 2015.
Japanese-Australian surf label founded in Byron Bay in 2014; it shut down in October 2023 and filed for Chapter 7 bankruptcy.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Emilio Pucci | 92% | Luxury | More premium |
| 2 | Etro | 88% | Luxury | More premium |
| 3 | OAS swimwear | 85% | Resort / Vacation | Cheaper |
| 4 | GOLF le FLEUR* | 81% | Contemporary | More premium |
| 5 | Orlebar Brown | 80% | Resort / Vacation | Cheaper |
| 6 | HELMSTEDT | 79% | Contemporary | Similar |
| 7 | COU COU | 78% | Contemporary | Similar |
| 8 | Scotch & Soda | 75% | Contemporary | Cheaper |
| 9 | Rebecca Taylor | 75% | Luxury | More premium |
| 10 | Dora Larsen | 73% | Contemporary | Cheaper |
| 11 | Farm RIO | — | Similar | |
| 12 | Faherty | — | Similar | |
| 13 | Onia | — | Similar | |
| 14 | Todd Snyder | — | More premium | |
| 15 | Banks Journal | — | Cheaper |
Emilio Pucci ranks as the most similar to Vilebrequin, with a 92% match. Its luxury style and vibrant palettes parallel Vilebrequin’s distinctive offerings.
OAS swimwear, Orlebar Brown, and HELMSTEDT offer vibrant, stylish pieces at mid-range prices. Each provides unique designs at a more accessible price point.
Emilio Pucci offers a different perspective with its fluid, Italian luxury, catering to those who appreciate vibrant high-fashion rather than just swimwear.
Vilebrequin is celebrated for its stylish men’s swim trunks, elegant beachwear, and vibrant colors, originating from Saint-Tropez’s chic coastal style.
For luxury alternatives, consider Emilio Pucci and Etro, both offering exquisite designs within the luxury price segment.