discoWe compared 10 brands similar to Vilebrequin on fit, price and aesthetic — 5 cheaper and 3 more premium, led by Etro and OAS swimwear.
When looking for brands like Vilebrequin, consider incorporating OAS Swimwear, Orlebar Brown, and Scotch & Soda into your wardrobe. These brands share a commitment to quality, vibrant styles, and relaxed silhouettes that capture the essence of luxury beachwear. Vilebrequin is renowned for its stylish swim trunks, emphasizing bright colors and premium materials, making it a favorite among those who appreciate elegance by the sea. Explore these brands to discover fabulous alternatives that align with your beach style while keeping sustainability and trendiness in mind.
Milan luxury house founded in 1968, known for paisley prints, jacquard scarves and bohemian Italian tailoring under creative director Marco De Vincenzo.
Why it's similar. Luxury style, colorful palette, and premium fabrics align closely with Vilebrequin.
What changes. Full ready-to-wear house at higher price, swim is a footnote
Swedish resortwear label founded in 2010, known for swim trunks and terry camp-collar shirts in retro prints and faded colour.
Why it's similar. OAS Swimwear shares a colorful palette and a relaxed silhouette that emphasizes comfort and style, much like Vilebrequin.
What changes. Younger Scandi styling, smaller range, less luxury positioning
Tyler, The Creator's luxury lifestyle label, now focused on fragrance, accessories and collaborations after ending full clothing collections in December 2025.
Why it's similar. Colorful palette, premium materials, and relaxed fit share similarities with Vilebrequin.
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British label known for tailored men's swim shorts and resortwear, founded in 2007 and majority-owned by Chanel since 2018.
Why it's similar. Orlebar Brown presents a tailored yet relaxed style in beach and swimwear, similar to Vilebrequin's stylish offerings.
What changes. Cleaner blocks and tailoring over playful marine prints; no father-son focus
Amsterdam-founded casualwear label, acquired out of bankruptcy by Bluestar Alliance in 2023 and now run as a licensing brand.
Why it's similar. Scotch & Soda embodies a colorful style in its relaxed fit swimwear, paralleling Vilebrequin's vibrant offerings.
London lingerie label founded in 2016, known for colour-blocked bras, briefs, bodysuits and sleepwear made in recycled and lower-impact fabrics.
Why it's similar. Colorful palette and sustainable materials overlap significantly.
American surf-inspired label from twin brothers Mike and Alex Faherty, known for soft board shorts, sun-washed knits and relaxed beachwear.
New York label making men's and women's luxury swim and resortwear, from quick-dry trunks to linen shirting, founded in 2009.
New York menswear label reworking American classics, founded in 2011 and owned by American Eagle Outfitters since 2015.
Japanese-Australian surf label founded in Byron Bay in 2014; it shut down in October 2023 and filed for Chapter 7 bankruptcy.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Etro | 88% | Luxury | More premium |
| 2 | OAS swimwear | 85% | Resort / Vacation | Cheaper |
| 3 | GOLF le FLEUR* | 81% | Contemporary | More premium |
| 4 | Orlebar Brown | 80% | Resort / Vacation | Cheaper |
| 5 | Scotch & Soda | 75% | Contemporary | Cheaper |
| 6 | Dora Larsen | 73% | Contemporary | Cheaper |
| 7 | Faherty | — | Similar | |
| 8 | Onia | — | Similar | |
| 9 | Todd Snyder | — | More premium | |
| 10 | Banks Journal | — | Cheaper |
Emilio Pucci ranks as the most similar to Vilebrequin, with a 92% match. Its luxury style and vibrant palettes parallel Vilebrequin’s distinctive offerings.
OAS swimwear, Orlebar Brown, and HELMSTEDT offer vibrant, stylish pieces at mid-range prices. Each provides unique designs at a more accessible price point.
Emilio Pucci offers a different perspective with its fluid, Italian luxury, catering to those who appreciate vibrant high-fashion rather than just swimwear.
Vilebrequin is celebrated for its stylish men’s swim trunks, elegant beachwear, and vibrant colors, originating from Saint-Tropez’s chic coastal style.
For luxury alternatives, consider Emilio Pucci and Etro, both offering exquisite designs within the luxury price segment.