Vilebrequin embodies a luxurious coastal lifestyle with its vibrant prints and relaxed silhouettes, perfect for both sun-soaked vacations and casual beach days. Crafted from high-quality materials, these swimwear pieces offer a comfortable fit that moves effortlessly with the body, making them ideal for everything from morning surf sessions to sunset strolls along the shore. The brand’s signature attention to detail and playful aesthetic ensures that each piece is as stylish as it is functional, allowing you to embrace the spirit of summer all year round.

Brands like Onia, Oas Swimwear, Orlebar Brown, and Hartford capture a similar ethos with their own unique interpretations of high-end swimwear. These labels share a commitment to quality craftsmanship, contemporary designs, and an effortless attitude that resonates with today’s discerning beachgoers. Dive into our curated list of brands that echo the essence of Vilebrequin, and discover the perfect pieces to elevate your swimwear collection.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Emilio Pucci
Match (%)
Style
$$$
Why Similar?
Etro
Match (%)
Style
$$$
Why Similar?
OAS swimwear
Match (%)
Style
$$
Why Similar?
GOLF le FLEUR*
Match (%)
Style
$$$
Why Similar?
Orlebar Brown
Match (%)
Style
$$
Why Similar?
HELMSTEDT
Match (%)
Style
$$-$$$
Why Similar?
COU COU
Match (%)
Style
$$-$$$
Why Similar?
Scotch & Soda
Match (%)
Style
$$
Why Similar?
Rebecca Taylor
Match (%)
Style
$$$
Why Similar?
Dora Larsen
Match (%)
Style
$$
Why Similar?
Price
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Emilio Pucci

Size Guide
$$$
High
$$$ (High)
Colorful
Luxury
Origin
Florence, Italy
Made in
Italy
Founded
1947
Emilio Pucci is renowned for its vibrant, kaleidoscopic prints and luxurious, fluid fabrics that exude a sense of effortless glamour. The brand's iconic geometric patterns and bold color combinations have made it a staple in high fashion since the 1950s.
$$$
High
$$$ (High)
Bohemian
Luxury
Origin
Milan, Italy
Made in
Italy
Founded
1968
Etro is known for its unique prints and patterns that are inspired by travel and different cultures. The brand combines traditional Italian craftsmanship with a bohemian aesthetic to create luxurious and eclectic pieces.

OAS swimwear

Size Guide
$$
Med
$$ (Med)
Beachwear
Vintage-inspired
Origin
Sydney, Australia
Made in
Asia
Founded
1972
OAS Swimwear is renowned for its vibrant, stylish, and comfortable beachwear inspired by the relaxed lifestyle of the Mediterranean. The brand's signature includes high-quality swim trunks, kaftans, and espadrilles that seamlessly blend functionality with a fun aesthetic.

GOLF le FLEUR*

Size Guide
$$$
High
$$$ (High)
Colorful
Playful
Origin
Los Angeles, United States
Made in
China, Italy, USA
Founded
2017
GOLF le FLEUR\* is known for its vibrant and eclectic designs that blend streetwear with high fashion, reflecting the unique style of its creator, Tyler, The Creator. The brand often features bold colors, playful patterns, and high-quality materials, making it a standout in contemporary fashion.

Orlebar Brown

Size Guide
$$
Med
$$ (Med)
Luxury Basics
Beachwear
Origin
London, United Kingdom
Made in
Asia
Founded
2007
Orlebar Brown is renowned for its sophisticated and tailored approach to beach and swimwear, revolutionizing the way men view vacation attire. Their signature pieces include tailored swim shorts and resort classics, all designed with an emphasis on style, comfort, and durability.

HELMSTEDT

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Colorful
Playful
Origin
Hamburg, Germany
Made in
Europe
Founded
2018
HELMSTEDT is renowned for its whimsical, art-inspired designs that blend vibrant colors and playful patterns. The Copenhagen-based brand emphasizes sustainability and craftsmanship, creating unique pieces that stand out in any wardrobe.

COU COU

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Playful
Colorful
Origin
London, United Kingdom
Made in
Europe
Founded
2021
COU COU is known for its playful and vibrant designs that bring a touch of whimsy to everyday wear. The brand focuses on sustainable practices, using eco-friendly materials to create stylish and comfortable pieces.

Scotch & Soda

Size Guide
$$
Med
$$ (Med)
Quality Basics
Origin
Amsterdam, Netherlands
Made in
China & Turkey
Founded
1985

Born out of Amsterdam, Scotch & Soda has built a global brand known for everything from quality basics to richly designed and eclectic pieces – all delivered at an accessible price point. Discover more brands like Scotch & Soda here.

Rebecca Taylor

Size Guide
$$$
Med-High
$$$ (High)
Sophisticated
Timeless
Origin
New York, United States
Made in
China, Vietnam
Founded
1996
Rebecca Taylor is renowned for its feminine, romantic designs that often feature intricate details like lace, ruffles, and floral prints. The brand effortlessly blends modern sophistication with timeless elegance, making it a favorite for both everyday wear and special occasions.

Dora Larsen

Size Guide
$$
Med
$$ (Med)
Colorful
Playful
Origin
London, United Kingdom
Made in
Europe
Founded
2016
Dora Larsen is renowned for its vibrant and playful lingerie, featuring unique color combinations and sustainable materials. The brand emphasizes comfort and inclusivity, offering a wide range of sizes to ensure a perfect fit for everyone.

Farm RIO

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Colorful
Bohemian
Origin
Rio de Janeiro, Brazil
Made in
Brazil
Founded
1997
Farm Rio is celebrated for its vibrant, tropical-inspired prints and bold, colorful designs that capture the essence of Brazilian culture. The brand is also committed to sustainability, planting a tree for every purchase made to help preserve the Amazon rainforest.

Faherty

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
No items found.
Origin
New York City, United States
Made in
Asia
Founded
2013
Faherty is a clothing brand that is known for its sustainable and comfortable clothing made from high-quality materials. Their designs are inspired by beach culture and the laid-back lifestyle, and they offer a range of clothing items for men, women, and children.
$$-$$$
Med-High
$$-$$$ (Med-High)
Quality Basics
Origin
New York City, USA
Made in
Europe & Asia
Founded
2009

Onia is an American clothing brand specializing in beachwear for men and women (e.g. swimwear, clothing, and accessories). They're known for having a modern style that is versatile and comfortable utilizing high-quality, eco-friendly materials.

Todd Snyder

Size Guide
$$$
High
$$$ (High)
Contemporary
Premium Basics
Origin
New York, USA
Made in
USA & Asia
Founded
2011

Todd Snyder is an American fashion brand that offers high-quality clothing with a focus on craftsmanship and attention to detail. The brand combines classic American style with contemporary design, offering a range of men's clothing and accessories that are both stylish and practical.

Banks Journal

Size Guide
$$
Med
$$ (Med)
Surf
Casual
Origin
Byron Bay, Australia
Made in
China & Japan
Founded
2014

Banks Journal is an apparel company inspired by coastal living and design. Their founders' Japanese-Australian heritage is reflected in the style they bring forth. From surf to city, from traditional to contemporary, the juxtaposition and blend are what make this brand unique.

16 Brands like Vilebrequin

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{"pillar":"Vilebrequin","rows":[{"name":"Emilio Pucci","score":92,"style":"Luxury","price":"High","whySimilar":"Near-identical luxury style, shared emphasis on vibrant palettes and high-quality materials."},{"name":"Etro","score":88,"style":"Luxury","price":"High","whySimilar":"Luxury style, colorful palette, and premium fabrics align closely with Vilebrequin."},{"name":"OAS swimwear","score":85,"style":"Resort / Vacation","price":"Med","whySimilar":"OAS Swimwear shares a colorful palette and a relaxed silhouette that emphasizes comfort and style, much like Vilebrequin."},{"name":"GOLF le FLEUR*","score":81,"style":"Contemporary","price":"High","whySimilar":"Colorful palette, premium materials, and relaxed fit share similarities with Vilebrequin."},{"name":"Orlebar Brown","score":80,"style":"Resort / Vacation","price":"Med","whySimilar":"Orlebar Brown presents a tailored yet relaxed style in beach and swimwear, similar to Vilebrequin's stylish offerings."},{"name":"HELMSTEDT","score":79,"style":"Contemporary","price":"Med-High","whySimilar":"Colorful, playful designs with sustainable practices align well."},{"name":"COU COU","score":78,"style":"Contemporary","price":"Med-High","whySimilar":"Playful, colorful designs with a focus on sustainable materials resonate with Vilebrequin’s ethos."},{"name":"Scotch & Soda","score":75,"style":"Contemporary","price":"Med","whySimilar":"Scotch & Soda embodies a colorful style in its relaxed fit swimwear, paralleling Vilebrequin's vibrant offerings."},{"name":"Rebecca Taylor","score":75,"style":"Luxury","price":"High","whySimilar":"Shares luxury style, relaxed fit, and premium materials."},{"name":"Dora Larsen","score":73,"style":"Contemporary","price":"Med","whySimilar":"Colorful palette and sustainable materials overlap significantly."}]}

Frequently Asked Questions

What brand is most similar to Vilebrequin?

Emilio Pucci ranks as the most similar to Vilebrequin, with a 92% match. Its luxury style and vibrant palettes parallel Vilebrequin’s distinctive offerings.

Cheaper alternatives to Vilebrequin

OAS swimwear, Orlebar Brown, and HELMSTEDT offer vibrant, stylish pieces at mid-range prices. Each provides unique designs at a more accessible price point.

Is Emilio Pucci better than Vilebrequin?

Emilio Pucci offers a different perspective with its fluid, Italian luxury, catering to those who appreciate vibrant high-fashion rather than just swimwear.

What is Vilebrequin known for?

Vilebrequin is celebrated for its stylish men’s swim trunks, elegant beachwear, and vibrant colors, originating from Saint-Tropez’s chic coastal style.

Luxury alternatives to Vilebrequin

For luxury alternatives, consider Emilio Pucci and Etro, both offering exquisite designs within the luxury price segment.

Love brands like Vilebrequin? You might also enjoy our guides to other labels in a similar style. We update regularly with new drops, so check back soon.

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