Cheaper alternatives to Fucking Awesome

London skate brand founded in 2009 by Lev Tanju, known for Tri-Ferg graphics, VHS-era humour and weekly Friday drops.

What changes. British VHS humour and rave nostalgia, less transgressive collage

Independent Montreal skate label founded in 2005, known for deadpan-humour graphics, cozy basics, Vans collaborations and its Glory Challenge contest.

Why it's similar. Dime shares a similar bold and playful approach to graphics, similar to Fucking Awesome's provocative designs.

What changes. Softer, funnier tone and cozier basics rather than provocation

Independent Los Angeles streetwear brand founded in 2010 by Zac Clark, known for provocative graphics, monogram prints and limited direct-to-consumer drops.

Why it's similar. FTP's aesthetic aligns closely with Fucking Awesome's in terms of style, silhouette, and cultural positioning.

What changes. Logo/monogram-led hype rather than collage art direction

HUF is a skate and streetwear brand founded in San Francisco in 2002 by pro skateboarder Keith Hufnagel, now owned by Japan's TSI Holdings.

Why it's similar. Huf and Fucking Awesome share a strong connection to skate culture and bold graphic aesthetics.

American surf-rooted streetwear pioneer known for its scrawled signature logo, graphic tees, hoodies and tightly controlled chapter-store distribution.

Why it's similar. Stüssy shares the same streetwear culture and has a similar oversized fit aesthetic.

What changes. Surf-rooted and broader, far less confrontational

Los Angeles streetwear label founded in 2002, known for Medusa-head and chain-motif graphic tees, hoodies and caps rooted in West Coast hip-hop.

Why it's similar. Urban and edgy influences with a focus on street culture, oversized fits, and bold prints.

Defunct Chicago streetwear label and Wicker Park store, founded 2013 by Joe Freshgoods and three partners, closed January 2022.

Why it's similar. Vibrant and bold designs with a focus on cultural storytelling, oversized fits.

New York skate brand founded in 2012, making boards and graphic apparel steeped in lo-fi 90s internet and public-access TV imagery.

Independent California skateboard brand founded by Jason Celaya in 2010, known for unconventional deck shapes and surreal, hand-drawn graphics.

San Francisco skate magazine and apparel line, running since 1981 and known for its Flame logo tees, hoodies and Skater of the Year award.

Mikey Alfred's Los Angeles skate company and film studio, known for cursive-logo tees, bold colors and Odd Future-era ties.

Los Angeles skater-owned deck and apparel brand known for dry-humor graphics and its long-running "Weekendtage" video series.

New York skate label from Alex Olson, pairing wood decks with graphic-led tees, hoodies and caps.

Hockey is Jason Dill and Anthony Van Engelen's Fucking Awesome sister brand, pairing horror-tinged deck graphics with skate apparel.

Quartersnacks is a New York skate blog turned clothing label, known for Snackman graphics and wry NYC skate-culture references.

Defunct Pittsburgh skater-owned deck and apparel brand that shut down in 2024 and relaunched as Ampersand Pound.