disco
Want the MSCHF look for less? These 14 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
Xiamen-based label by Shangguan Zhe blending military and subcultural references into experimental, conceptually driven menswear.
Why it's similar. Clear similarities in avant-garde style, oversized silhouettes, and bold palette.
Berlin label by Swiss designers Christa Bösch and Cosima Gadient, known for deconstructed knitwear, twisted jersey dresses and hardware-laced tailoring.
Why it's similar. Strong materials overlap and deconstructed style.
Seoul high-contemporary label by Park Hwan-sung, blending tailoring, sportswear and 1990s music and film references in menswear-based unisex collections.
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
London knitwear label known for its 3D spike-knit fabric shaped into body-hugging dresses and tops in vivid colour gradients.
Seoul label founded in 2014 by Dohun Kim, mixing Korean street style with Scandinavian minimalism and showing on the Milan Fashion Week calendar.
Sydney label born from the Pelvis DJ crew's club-night merch, making bright graphic apparel alongside a record label and party series.
Y-3 is the long-running adidas and Yohji Yamamoto joint label, blending draped Japanese tailoring with technical sportswear and performance sneakers.
Independent creator-run label selling limited drops direct through Instagram and its own webshop, which is currently paused for orders.
Seoul streetwear label known for graphic logo tees, workwear-leaning basics and frequent collaborations with Grateful Dead, New Era and Disney.
Milan knitwear label using its Doomboh textile, a felted knit made from reclaimed and deadstock yarns, for genderless one-of-a-kind pieces.
Seoul streetwear label known for oversized "baby face" graphic T-shirts and hoodies, founded in 2017 by twin brothers Gu Jae-mo and Gu Jin-mo.
Seoul-based unisex contemporary label founded in 2012 by Noah Nam, known for genderless knitwear, shirting and casually elegant everyday essentials.
Seoul outdoor label founded in 2011 by Euijae Lee, making climbing- and trail-rooted technical apparel, bags and accessories with city-wearable design.
London skate brand founded in 2009 by Lev Tanju, known for Tri-Ferg graphics, VHS-era humour and weekly Friday drops.
Sankuanz, Ottolinger, D-Antidote lead our ranking. Want the MSCHF look for less? These 14 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.