
We the Free
89% matchWe The Free is Free People's in-house label of washed, vintage-inspired denim, tees and workwear-style basics.
Why it's similar. Very similar bohemian style with a focus on relaxed, versatile pieces.

Looking to step up from Baltic Born? These 15 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.

We The Free is Free People's in-house label of washed, vintage-inspired denim, tees and workwear-style basics.
Why it's similar. Very similar bohemian style with a focus on relaxed, versatile pieces.

Malibu womenswear label known for bohemian beach dresses, embroidered and crochet detailing, and breezy printed cover-ups.
Why it's similar. Strong alignment in bohemian style, shared relaxed, fluid silhouettes, and natural materials.

Founder-owned California label making bohemian dresses, leather bags and jewelry handcrafted by artisan partners in Bali and India.
Why it's similar. Cleobella works the same flowing, feminine dress silhouette as Baltic Born, but each piece is handcrafted by artisan partners in Bali and India, which is where the price gap comes from.

Family-owned New York label making vintage-inspired romantic clothing—florals, lace, ruffles and bows—plus beauty, childrenswear and home.
Why it's similar. Both brands embrace a bohemian aesthetic and prioritize intricate, feminine designs that resonate with a whimsical style.

London label by Joe Lauder making organic cotton and hemp skate-rooted clothing plus incense and homewares in muted earth tones.
Why it's similar. Very similar in sustainable practices and relaxed silhouettes with bohemian influences.

Byron Bay label making bohemian womenswear defined by in-house prints, floaty silhouettes and vintage Americana detailing.
Why it's similar. Spell has drawn its own prints in Byron Bay since 2008, eight years ahead of Baltic Born, and its hand-drawn florals and vintage Americana trim carry a distinctly higher price.

Independent New York womenswear label making print-heavy, resort-minded dresses and separates, founded in 2019 by three friends.
Why it's similar. Cara Cara scratches the same print-heavy dress itch, but this 2019 New York label cuts resort-minded pieces in richer fabrics at several times Baltic Born's Utah price.

Los Angeles label founded in 1996, known for beaded leather wrap bracelets, cashmere accessories and artisan-made jewelry.
Why it's similar. Chan Luu is an accessories answer rather than a dress one, making the beaded leather wrap bracelets and cashmere scarves that finish the kind of maxi Baltic Born sells.

Brazilian womenswear label known for bold tropical prints and carioca-inspired dresses, now the flagship brand of fashion group Azzas 2154.
Why it's similar. Farm Rio pushes the floral print Baltic Born built its business on to full carioca volume, with hand-drawn tropical patterns from Rio de Janeiro on dresses cut for heat.

Hawaii boutique chain founded on Maui in 2006, selling affordable breezy dresses, tops and accessories across about 16 island stores and online.
Why it's similar. Mahina covers the same breezy maxi-dress and cover-up ground from Maui, where a boutique chain founded in 2006 stocks vacation styles across roughly sixteen Hawaiian island stores.

Paris menswear label by Edmond Luu, blending streetwear, workwear and Japanese references; ANDAM Prix Pierre Bergé winner and PSG collaborator.
Why it's similar. Pieces Uniques is the outlier on this list: a Paris menswear label built on streetwear, workwear and Japanese references, with almost no overlap with Baltic Born's occasion dresses.

Australian swim and resortwear label by Amelia Mather, built on artisan prints, fluid silhouettes and traditional textile craft.
Why it's similar. Boteh narrows the brief to swim and resortwear, with Amelia Mather's artisan-printed, fluid silhouettes covering the vacation end of the wardrobe Baltic Born also serves.

Los Angeles label making vintage-inspired dresses from deadstock fabric and regeneratively farmed Indian cotton, sewn in limited numbered runs.
Why it's similar. Christy Dawn makes the vintage-inspired dress Baltic Born popularised, but sews it from deadstock and regeneratively farmed Indian cotton in limited numbered runs at a clear premium.

Los Angeles label making lace-heavy, romantic womenswear, knitwear, swim and Skivvies lingerie, founded by friends Laura Hall and Gillian Rose Kern.
Why it's similar. For Love and Lemons trades Baltic Born's satin and floral maxis for lace-heavy romance, adding knitwear, swim and the Skivvies lingerie line at a step up in price.

URBN-owned American retail chain selling vintage-inspired apparel, BDG denim, sneakers and apartment goods to a Gen Z and millennial audience.
Why it's similar. Urban Outfitters carries dresses in the same vintage-inspired vein, but as one aisle of a Gen Z chain that also sells BDG denim, sneakers and apartment goods.
We the Free, Jen's Pirate Booty, Cleobella lead our ranking. Looking to step up from Baltic Born? These 15 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.