Looking to step up from Howlin? These 10 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Drake's is a British brand known for its high-quality accessories, such as ties, pocket squares, scarves, and hats. They are known for their use of luxurious materials, traditional craftsmanship, and bold patterns and colors.
Why it's similar. Both brands share a luxurious approach to their designs, focusing on high-quality materials and craftsmanship.
Missoni is a luxury Italian fashion brand known for its iconic zigzag patterns and colorful knitwear.
Why it's similar. Both focus heavily on colorful knitwear and luxury style, sharing a strong emphasis on traditional craftsmanship paired with modern design.
Our Legacy has become a leader in contemporary design – leading with a casual selection of daily wear with some fashion-forward pieces mixed in. They provide a wide range of fits so be sure to check the size and fit info before copping.
Why it's similar. Like Howlin, Our Legacy offers a premium quality with an emphasis on relaxed silhouettes.
Auralee is led by Ryota Iwai and imbues a feeling of calm elegance aligned with gentle formality, comfort meeting sensitive sophistication.
Why it's similar. Both brands utilize premium natural fibers and sustainable practices in their designs.
Ginger and Smart is an Australian luxury fashion brand known for its contemporary designs that blend modern tailoring with feminine sensibility. The brand is recognized for its use of premium fabrics, unique prints, and attention to detail.
Why it's similar. Shares premium positioning and use of premium natural fibers with Howlin, plus a colorful palette.
Folk Clothing is a British brand that is known for its simple, understated and timeless designs. Their collections feature high-quality fabrics and impeccable attention to detail, resulting in pieces that are both stylish and durable.
Why it's similar. Folk and Howlin both focus on understated design and high-quality materials.
Extreme Cashmere is renowned for its luxurious, high-quality cashmere pieces that emphasize comfort and versatility. The brand focuses on creating timeless, gender-neutral designs that cater to a wide range of body types and lifestyles.
A.P.C., also known as Atelier de Production et de Creation (Production and Creation Workshop), is a french brand that brings everyday basics into the world of luxury fashion – walking the line between streetwear and high fashion.
Margaret Howell brings a contemporary design to pieces that have a relaxed, lived in, and natural look. Bringing together fine materials and fabrics that fits each individual piece, all rooted in British tradition.
Sunspel is a British clothing brand that is known for its high-quality basics made from premium materials such as Egyptian cotton and merino wool.
Drake's, Missoni, Our Legacy lead our ranking. Looking to step up from Howlin? These 10 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.