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Looking to step up from Howlin? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
London menswear house from 1977, known for hand-cut silk ties, shirting and soft tailoring under a relaxed-elegance ethos.
Why it's similar. Both brands share a luxurious approach to their designs, focusing on high-quality materials and craftsmanship.
What changes. Tailoring and ties are the core, dressier overall
Italian luxury knitwear house known for zigzag and space-dyed multicolour patterns, now majority-owned by investment fund FSI after the family's 2026 exit.
Why it's similar. Both focus heavily on colorful knitwear and luxury style, sharing a strong emphasis on traditional craftsmanship paired with modern design.
Founder-led Stockholm ready-to-wear label known for custom-developed fabrics, reworked wardrobe staples and its upcycled Our Legacy Work Shop line.
Why it's similar. Like Howlin, Our Legacy offers a premium quality with an emphasis on relaxed silhouettes.
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Independent Tokyo label by Ryota Iwai, building relaxed menswear and womenswear around custom-developed Japanese textiles and muted colour.
Why it's similar. Both brands utilize premium natural fibers and sustainable practices in their designs.
London contemporary label since 2001, known for relaxed menswear and womenswear in textured natural fabrics with understated detailing.
Why it's similar. Folk and Howlin both focus on understated design and high-quality materials.
What changes. Full collection label, less mill-driven knit depth
Amsterdam label producing genderless, one-size cashmere knitwear in a permanent, non-seasonal range of saturated colours.
Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.
British designer label making relaxed shirting, tailoring and knitwear in traditional UK fabrics, run from London since 1970 and majority-owned since 1990 by Japan's Anglobal, part of TSI Holdings.
British maker of plain, high-quality cotton and merino basics — T-shirts, polos and underwear — with its T-shirts still sewn at its own Long Eaton factory.
Drake's, Missoni, Our Legacy lead our ranking. Looking to step up from Howlin? These 9 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
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