
Maison Margiela
Paris luxury house founded in 1988, known for deconstruction, blank numeric labels and Tabi split-toe boots; now led by Glenn Martens.
Why it's similar. Both brands focus heavily on avant-garde designs and deconstructed silhouettes.

Want the 1017 ALYX 9SM look for less? These 16 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.

Paris luxury house founded in 1988, known for deconstruction, blank numeric labels and Tabi split-toe boots; now led by Glenn Martens.
Why it's similar. Both brands focus heavily on avant-garde designs and deconstructed silhouettes.

American menswear label owned by Lion Capital, known for rock-inspired tailoring, distressed leather and boots, with Karl Aberg as creative director.
Why it's similar. John Varvatos shares a similar dark palette and luxury segment with a focus on edgy, modern designs that align with Alyx's rock and roll aesthetic.

Tokyo avant-garde house founded in 1972, known for black oversized tailoring and asymmetric draping, plus the long-running Y-3 line with Adidas.
Why it's similar. Both brands embody the avant-garde ethos with their innovative cuts and relaxed fits.
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Antwerp-founded avant-garde house, owned by Claudio Antonioli and designed by Stefano Gallici, known for black romantic-gothic tailoring and drape.
Why it's similar. Both brands share an avant-garde identity and often use darker palettes.

Tokyo luxury streetwear label founded in 1997 by Masaaki Homma, known for its skull-and-crossbones motif and all-black, Japan-made menswear.
Why it's similar. Mastermind’s use of premium materials and dark tones aligns well with Alyx’s gritty luxury streetwear style.

Rei Kawakubo's Tokyo label, founded 1969, known for avant-garde pattern-cutting, a family of sub-labels and the heart-logo Play diffusion line.
Why it's similar. Both share a commitment to avant-garde fashion with unconventional silhouettes.

Antwerp house known for clashing prints, embroidery and relaxed tailoring, now designed by Julian Klausner under majority owner Puig.

Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.

Kering-owned London luxury house, now branded McQueen, pairing dark-romantic tailoring and skull motifs under creative director Seán McGirr.

Paris-founded label led by Guram Gvasalia, turning workwear, merch and uniform codes into oversized, logo-heavy runway collections.

Kering-owned Parisian luxury house, founded in Spain in 1919, now led by Pierpaolo Piccioli after a decade under Demna.
What changes. Full luxury house breadth and price, heavier logo play

Los Angeles luxury label by Mike Amiri, known for hand-distressed denim, rock-inspired leather and tailoring, and Skel-Top sneakers.
Why it's similar. AMIRI's deconstructed, boxy silhouettes and dark palette mirror Alyx's style, with a shared luxury segment and modern edge.

London brand founded in 2015 by Samuel Ross, pairing brutalist industrial design with technical outerwear; owned by Frasers-backed Four Marketing since late 2024.
Why it's similar. Both brands focus on streetwear aesthetics with a strong emphasis on technical fabrics and unique silhouettes.
What changes. Rawer, more sculptural and art-led than Alyx's polished luxury

Los Angeles label founded in 2013 by Jerry Lorenzo, pairing oversized streetwear silhouettes with luxury fabrics and muted, neutral palettes.

Tokyo label by Chitose Abe that hybridizes contrasting fabrics and garment archetypes into spliced tailoring, knitwear and outerwear.

New York menswear label founded in 2016 by Emily Adams Bode Aujla, built on antique textiles and hand-embellished, often one-of-a-kind garments.
Maison Margiela, John Varvatos, Yohji Yamamoto lead our ranking. Want the 1017 ALYX 9SM look for less? These 16 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
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