#1
Abercrombie & Fitch
American retailer founded in 1892, selling casual contemporary apparel — denim, trousers and YPB activewear — and parent of Hollister and Gilly Hicks.
What changes. Less suiting focus, stronger casual/athleisure range
More premium alternatives to Express
6 ranked picks
Looking to step up from Express? These 6 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
#10
Urban Outfitters
URBN-owned American retail chain selling vintage-inspired apparel, BDG denim, sneakers and apartment goods to a Gen Z and millennial audience.
Why it's similar. Both offer trendy, youthful clothing that appeals to a fashion-savvy demographic.
#13
Boden
British independent label known for boldly printed, colourful womenswear and childrenswear, sold online, by catalogue and through partners including Nordstrom and Next.
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#20
Vince
Vince is a Los Angeles-founded, New York-based contemporary label known for cashmere knits, silk shirting and minimalist wardrobe staples.
#21
Reiss
British contemporary label, founded 1971 in London, known for tailoring, coats and occasion dressing; majority-owned by Next plc since 2022.
#22
Charles Tyrwhitt
British men's shirtmaker and multichannel retailer, founder-owned since 1986, known for value-priced non-iron dress shirts, ties and tailoring.
Common questions
What are the best premium alternatives to Express?
Abercrombie & Fitch, Urban Outfitters, Boden lead our ranking. Looking to step up from Express? These 6 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
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