Cheaper alternatives to Nothing Apparel

Updated August 2026 · 16 ranked picks
A man wearing Nothing Apparel white labcoat

Want the Nothing Apparel look for less? These 16 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.

A woman wearing HommeGirls tan spread collar coat
#3

HommeGirls

88% match
Minimalist$$$ · CheaperNew York, United States · est. 2021Made in USA

New York menswear-inspired womenswear label and print magazine from designer Thakoon Panichgul, known for poplin shirting, boxers and relaxed tailoring.

Why it's similar. Similar minimalist style and emphasis on sustainable materials, sharing a premium price segment.

A man wearing james perse carbon pigment clear jersey crew
#4

James Perse

88% match
Minimalist$$$ · CheaperLos Angeles, United States · est. 1994Made in USA, Italy, Japan

Founder-led Los Angeles label known for minimalist, garment-dyed cotton basics, cashmere knits and a California-casual home collection.

Why it's similar. Strong alignment in minimalist style, premium pricing, and focus on relaxed fit using premium materials.

A woman wearing BIRROT black car coat
#5

BIRROT

87% match
Minimalist$$$ · CheaperCopenhagen, Denmark · est. 2018Made in South Korea

Copenhagen womenswear label from Korean designers Min Kim and Sey Hong, blending Korean pattern-making with Scandinavian minimalism in technical fabrics.

Why it's similar. Very aligned in minimalist style and premium positioning, focusing on high-quality, sustainable materials.

A man wearing Noyoco waffle shirt
#6

Noyoco

86% match
Minimalist$$$ · CheaperParis, France · est. 2014

Parisian label making minimalist unisex clothing from deadstock and natural fabrics, produced in Europe and sold through its own Paris stores.

Why it's similar. Similar minimalist design philosophy and sustainable focus with premium positioning.

A woman wearing a black Aritzia jacket
#8

Aritzia

83% match
Minimalist$$$ · CheaperVancouver, Canada · est. 1984Made in Asia

Vancouver retailer selling its own labels — Wilfred, Babaton, TNA and others — as "Everyday Luxury," with the Super Puff jacket a signature piece.

Why it's similar. Both brands embody minimalism and sustainability while focusing on premium fabrics.

A man bundled up wearing a dark grey COS jacket, scarf and pants walking in the snow
#9

Cos

82% match
Minimalist$$ · CheaperLondon, United Kingdom · est. 2007Made in Spain

H&M Group's London-based minimalist label, known for architectural tailoring, knitwear and its premium Atelier runway capsule.

Why it's similar. Both brands feature minimalist designs with a focus on relaxed silhouettes and sustainable materials.

An image of Nelson Made phoebe flat pink champagne sandals
#10

Nelson Made

$$$ · CheaperMelbourne, Australia · est. 2018

Independent Melbourne footwear label making minimalist leather sandals, flats and boots in small, ethically produced batches.

Why it's similar. Melbourne footwear label making pared-back leather sandals, mules and boots in neutral tones — the shoe counterpart to a minimal, monochrome wardrobe.

A man wearing an oversize Uniqlo beige scarf with a striped button up and a beige coat
#11

Uniqlo

$$ · CheaperYamaguchi, Japan · est. 1984Made in Vietnam

Fast Retailing's Japanese mass-market label, known for minimalist LifeWear basics like Heattech, AIRism and Ultra Light Down at accessible prices.

Why it's similar. Japanese LifeWear basics at the lowest prices here, with minimalist fit-driven design and the UT graphic tee series echoing Nothing's monochrome print approach.

A man wearing a Olive Everlane overshirt, a white beanie and khaki pants
#12

Everlane

$$ · CheaperSan Francisco, United States · est. 2010Made in China

Direct-to-consumer American basics label known for transparent pricing, minimalist neutral wardrobe staples, denim, and recycled-material outerwear.

Why it's similar. Direct-to-consumer American basics in clean silhouettes and neutral palettes, at a comparable low-to-mid price point with published factory and cost transparency.

A woman wearing Djerf Avenue ready set go cardigan brown
#16

Djerf Avenue

$$ · CheaperStockholm, Sweden · est. 2019Made in Portugal, Italy

Swedish direct-to-consumer label by Matilda Djerf making non-seasonal minimalist staples — relaxed blazers, sweat sets, wide-leg denim — sold online.

Why it's similar. Stockholm direct-to-consumer label selling non-seasonal minimalist staples in neutrals — relaxed blazers, sweat sets and wide-leg denim — rather than runway collections.

A man wearing a Saturdays NYC outfit featuring a short-sleeve button up and beige shorts
#17

Saturdays NYC

$$ · CheaperNew York City, United States · est. 2009Made in Asia

New York menswear label founded in 2009, pairing minimal surf-influenced basics with café-and-surf-shop hybrid stores in the US and Asia.

Why it's similar. New York label cutting clean, mid-weight basics in muted palettes — chore jackets, garment-dyed sweatshirts and camp-collar shirting — at mid prices.

A man wearing a short-sleeve Marine Layer and navy blue pants
#18

Marine Layer

$$ · CheaperSan Francisco, United States · est. 2009Made in USA

San Francisco casual apparel brand built on custom soft fabrics, vintage-inspired basics and a tee-recycling program, with 45-plus US stores.

Why it's similar. San Francisco brand built on proprietary soft fabrics and laid-back, vintage-inspired basics, offering the relaxed end of minimal casualwear at mid prices.

A man sitting and wearing a Madewell plaid button up, green pants and brown blundstone boots
#19

Madewell

$$ · CheaperNew Bedford, United States · est. 1937Made in Asia

American denim-led casualwear brand, relaunched by J.Crew in 2006 from a 1937 Massachusetts workwear name and still part of J.Crew Group.

Why it's similar. Denim-led American casualwear with chore coats, jean jackets and knitwear — the accessible workwear-adjacent option, part of J.Crew Group.

A woman wearing Boody black t-shirt tie dress
#20

Boody

$$ · CheaperSydney, Australia · est. 2011Made in China, Vietnam

Australian basics brand making bamboo viscose underwear, tees and loungewear, run as a family business and certified as a B Corporation.

Why it's similar. Sydney basics label making seam-light bamboo viscose underwear, tees and loungewear in muted neutrals at low-to-mid prices.

A man wearing a Girlfriend Collective puffy black coat with a black beanie
#21

Girlfriend Collective

$$ · CheaperSeattle, United States · est. 2016Made in Taiwan

Seattle-based activewear brand making size-inclusive leggings, bras and basics from recycled bottles, fishing nets and fabric waste.

Why it's similar. Seattle activewear made from recycled bottles and fishing nets in muted colourways, size XXS to 6XL, at a similar accessible price tier.

A man wearing a black Frank & Oak button up shirt with dark green pants and black boots
#22

Frank & Oak

$$ · CheaperMontreal, Canada · est. 2012Made in Asia

Montreal minimal-basics label from 2012, now an online-only brand after its parent's insolvency and the 2025 sale of its IP to Lamour Group.

Why it's similar. Montreal minimal-basics label in the same low-to-mid bracket; its IP was sold to Lamour Group in April 2025 and all 14 stores closed, so it now trades online only.

Common questions
What are the best cheaper alternatives to Nothing Apparel?

HommeGirls, James Perse, BIRROT lead our ranking. Want the Nothing Apparel look for less? These 16 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.