Cloud 6
The everyday CloudTec sneaker that made On's zero-gravity sole units a street staple, here in Geo waterproof variants.
1 live now · from $124
Explore Cloud 6 →Brand profile
On
Swiss performance sportswear label known for CloudTec-cushioned running shoes and technical apparel, publicly listed on the NYSE since 2021.
ZürichOrigin
UnisexFocus
Athleisure / SportswearStyle
$$Price
25 brands like On like HOKA, ASICS, Norda →
What to know about On
CloudTec soles are the signature
The hollow-pod CloudTec midsole and Speedboard plate are patented and shared across Cloud 5, Cloudmonster and Cloudsurfer, so the look and the tech are the same thing.
Running brand that reads streetwear
Built by an Ironman champion for performance, but the minimalist white-on-white silhouettes get worn as everyday sneakers as often as they get run in.
Range now goes past shoes
Beyond footwear there is technical apparel plus tennis and outdoor lines, with Roger Federer involved as an investor and design collaborator.
The pieces that define On
Shop On →
Cloudmonster
On's maximal-cushion running franchise, the most recognisable expression of its Speedboard-and-CloudTec engineering.
2 live now · from $98
Explore Cloudmonster →
Cloudflow 5 AD
The lightweight daily trainer that anchors On's performance running line-up across men's and women's sizing.
4 live now · from $138
Explore Cloudflow →Shop On
Shop all On ↗Available atSSENSE · END. · HAVEN · Rooney · Hatchet Outdoor Supply Co.
How On fits
Overall fit
true to size
Most runners find On shoes fit true to size in length, though the toe box and midfoot tend to run on the narrower side.
Tip: Order your usual running shoe size; consider a half size up if you have wider feet or want extra toe room.
High confidence · based on 40 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | true to size | regular to lightly relaxed, less body-hugging than the tees | Stick with your usual size, or go up one if you layer over performance tops. |
| Trousers & pants | slightly small | slim, tapered running and travel silhouettes | Consider one size up if you have larger thighs, and check inseam options since lengths are limited. |
| Sneakers | true to size | narrow to medium volume with a snug midfoot and moderate toe box | Take your normal sneaker/running size; wide-footed buyers often size up a half or seek wide variants, and there is minimal break-in. |
| Jackets | true to size | athletic performance cut | Order your normal size; the cut is trim and sporty rather than boxy. |
| T-shirts & graphic tees | true to size | athletic regular | Take your usual size for a standard athletic fit. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like On
See all 25 brands like On →
88% matchHOKA
Maximalist cushioning with the same lifestyle crossover
What changes: Deckers-owned, less apparel and no in-house tech story
80% matchASICS
GEL cushioning heritage plus deep retro sneaker archive
What changes: Far broader legacy catalogue and lower average price
78% matchNorda
Engineering-first trail shoes, Dyneema uppers
What changes: Tiny trail-only range at higher prices, no apparel depth
74% matchDistrict Vision
Design-led running kit with a wellness slant
What changes: Eyewear and apparel focus, no proprietary midsole
On fit questions
Does On run big or small?
On fits true to size. Order your usual running shoe size; consider a half size up if you have wider feet or want extra toe room. Most runners find On shoes fit true to size in length, though the toe box and midfoot tend to run on the narrower side.
How does On fit?
Most runners find On shoes fit true to size in length, though the toe box and midfoot tend to run on the narrower side. Overall shape: performance athletic fit.
How do On hoodies & sweatshirts fit?
On hoodies & sweatshirts fits true to size. Stick with your usual size, or go up one if you layer over performance tops. Shape: regular to lightly relaxed, less body-hugging than the tees.
How do On trousers & pants fit?
On trousers & pants fits slightly small. Consider one size up if you have larger thighs, and check inseam options since lengths are limited. Shape: slim, tapered running and travel silhouettes.
How do On sneakers fit?
On sneakers fits true to size. Take your normal sneaker/running size; wide-footed buyers often size up a half or seek wide variants, and there is minimal break-in. Shape: narrow to medium volume with a snug midfoot and moderate toe box.
Brand facts
On Holding AG makes performance running footwear and sportswear from Zürich, founded in 2010 by former Ironman champion Olivier Bernhard with David Allemann and Caspar Coppetti. Its patented CloudTec sole units and Speedboard plate define franchises such as Cloud 5, Cloudmonster and Cloudsurfer, alongside technical apparel, tennis and outdoor lines. Roger Federer is an investor and design collaborator. The company listed on the NYSE as ONON in 2021 and reported CHF 2.32 billion in 2024 revenue, growing via own retail, fashion collaborations and running-club marketing.
- Founded
- 2010
- Origin
- Zürich, Switzerland
- Made in
- Vietnam
- Price
- $$
- Typical prices
- Footwear $146–$168 · Jackets $146–$204 · Shorts $84–$110
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Athleisure / Sportswear, Minimalist / Contemporary, Gorpcore / Outdoor